Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location:

Reports to:

Role Overview

Digital Marketing Specialist

As a part of an AI-first tech company, you will also have the opportunity to work with generative AI tools and help position AILDA as a thought leader in AI-led development acceleration.

Key Responsibilities

🧠 Campaign Strategy & Execution

• Plan and run performance-driven campaigns across 

  Google Ads

  , 

  LinkedIn

  , and 

  Meta

• Set and achieve 

  ROAS

   and 

  CPL

   goals
• A/B test 

  creatives

  , 

  copy

  , and 

  audience segments

   to optimize results

🔍 SEO & Web Optimization

• Conduct technical and on-page SEO audits
• Optimize website content, structure, and performance for search visibility
• Track keyword rankings, backlinks, and Core Web Vitals

💌 Email Marketing & Automation

• Manage and execute campaigns via 

  Mailchimp

  , 

  HubSpot

  , or 

  Brevo

• Segment lists, build workflows, and nurture leads through automated journeys
• Analyze open rates, CTR, and lead quality for continuous improvement

📝 Content Distribution & Analytics

• Collaborate with content writers to distribute blog posts, case studies, and newsletters
• Publish and track content on LinkedIn, Twitter, and niche communities
• Monitor 

  Google Analytics

  , 

  Search Console

  , and campaign dashboards

👥 CRM & Lead Management

• Sync marketing campaigns with CRM platforms (HubSpot, Zoho, Salesforce)
• Score leads, map journeys, and collaborate with sales for handoffs
• Drive MQL-to-SQL conversions through nurture programs

Required Skills & Tools

• Strong knowledge of 

  Google Ads

  , 

  Meta Ads

  , 

  LinkedIn Campaign Manager

• Proficiency in 

  Google Analytics GA4

  , 

  Search Console

  , 

  SEMrush

  , or 

  Ahrefs

• Hands-on experience with 

  email marketing platforms

   (e.g., Mailchimp, HubSpot, Brevo)
• Working knowledge of 

  CMS

   platforms (WordPress, Webflow)
• Familiarity with 

  basic design tools

   (Canva, Figma)

Preferred Qualifications

• Bachelor's degree in 

  Marketing

  , 

  Mass Communication

  , or related field
• 2–4 years of experience in 

  B2B digital marketing

  , ideally in IT, SaaS, or consulting
• Experience with 

  lead gen funnels

  , 

  account-based marketing

  , or 

  marketing automation

• Exposure to 

  AI tools

   (e.g., ChatGPT, Jasper, Copy.ai) is a plus

🌟 What You’ll Gain

• Join a fast-growing AI consulting startup working with 

  GCCs and enterprise IT teams

• Use AI to accelerate marketing execution and creativity
• Work directly with the founding team and influence GTM strategy

📩 To Apply:

careers@ailda.ai