Job Title: Digital Marketing Specialist Location: Hyderabad, Telangana, India | Type: Full-Time | Mode: Hybrid / Remote Reports to: Marketing Lead / Founding Team 🧭 Role Overview AILDA Technologies is looking for a data-driven and creative Digital Marketing Specialist to lead end-to-end performance marketing initiatives. This role will focus on driving brand visibility, lead generation, and campaign performance across digital channels—including paid ads, SEO, email marketing, and content distribution. As a part of an AI-first tech company, you will also have the opportunity to work with generative AI tools and help position AILDA as a thought leader in AI-led development acceleration. 🎯 Key Responsibilities 🧠 Campaign Strategy & Execution Plan and run performance-driven campaigns across Google Ads , LinkedIn , and Meta Set and achieve ROAS and CPL goals A/B test creatives , copy , and audience segments to optimize results 🔍 SEO & Web Optimization Conduct technical and on-page SEO audits Optimize website content, structure, and performance for search visibility Track keyword rankings, backlinks, and Core Web Vitals 💌 Email Marketing & Automation Manage and execute campaigns via Mailchimp , HubSpot , or Brevo Segment lists, build workflows, and nurture leads through automated journeys Analyze open rates, CTR, and lead quality for continuous improvement 📝 Content Distribution & Analytics Collaborate with content writers to distribute blog posts, case studies, and newsletters Publish and track content on LinkedIn, Twitter, and niche communities Monitor Google Analytics , Search Console , and campaign dashboards 👥 CRM & Lead Management Sync marketing campaigns with CRM platforms (HubSpot, Zoho, Salesforce) Score leads, map journeys, and collaborate with sales for handoffs Drive MQL-to-SQL conversions through nurture programs 📌 Required Skills & Tools Strong knowledge of Google Ads , Meta Ads , LinkedIn Campaign Manager Proficiency in Google Analytics GA4 , Search Console , SEMrush , or Ahrefs Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Brevo) Working knowledge of CMS platforms (WordPress, Webflow) Familiarity with basic design tools (Canva, Figma) ✅ Preferred Qualifications Bachelor's degree in Marketing , Mass Communication , or related field 2–4 years of experience in B2B digital marketing , ideally in IT, SaaS, or consulting Experience with lead gen funnels , account-based marketing , or marketing automation Exposure to AI tools (e.g., ChatGPT, Jasper, Copy.ai) is a plus 🌟 What You’ll Gain Join a fast-growing AI consulting startup working with GCCs and enterprise IT teams Use AI to accelerate marketing execution and creativity Work directly with the founding team and influence GTM strategy 📩 To Apply: Email your resume to careers@ailda.ai with the subject: Digital Marketing Specialist – [Your Name] – [No. of Years of Exp]
