Build something new with a world-class team. At Atrina, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you? Company : Atrina Technologies Pvt Ltd Location : Mumbai Experience Required: 1 to 2 Years Position : Digital Marketing Specialist (AI Focus) Salary : As per industry standards Reach us : hr@atriina.com Job Brief: We are seeking a skilled Digital Marketing Specialist with a focus on Data & AI to enhance our online presence and drive awareness of our data & AI solutions. You will be responsible for creating and executing digital marketing campaigns that highlight our expertise, attract potential clients, and establish our brand as a leader in the data & AI industry. Key Responsibilities: Content Strategy and Creation: Develop and implement a content strategy that showcases our data & AI expertise through blog posts, case studies, webinars, and videos. Create compelling and informative content that resonates with our target audience, including technical professionals, decision-makers, and industry influencers. Collaborate with data & AI experts within the company to generate thought leadership content. Search Engine Optimization (SEO): Optimize website content, landing pages, and blog posts to improve organic search rankings and increase visibility for Data & AI-related keywords. Conduct keyword research to identify relevant terms and trends within the Data & AI industry. Implement on-page and off-page SEO strategies to drive traffic to our website. Social Media Management: Manage and grow our social media presence across platforms such as LinkedIn, Twitter, and YouTube, focusing on Data & AI-related content. Create and schedule posts that engage and inform our audience, including industry news, company updates, and thought leadership content. Monitor social media trends in Data & AI and participate in relevant conversations to increase brand visibility. Lead Generation: Develop and execute lead-generation campaigns targeting businesses and industries that can benefit from our Data and AI solutions. Use tools like Google Ads, LinkedIn Ads, and other digital channels to reach potential clients and nurture leads. Track and optimize lead generation efforts to improve conversion rates. Analytics and Reporting: Utilize digital marketing analytics tools to measure the effectiveness of campaigns and content, providing actionable insights for improvement. Regularly report on key performance indicators (KPIs) such as website traffic, lead generation, social media engagement, and SEO rankings. Brand Awareness and Thought Leadership: Position the company as a leader in Data & AI by promoting our achievements, case studies, and innovations through various digital channels. Engage with industry influencers and communities to enhance our brand reputation and reach. Stay updated on industry trends and competitor activities to refine marketing strategies. Collaboration: Work closely with the team to ensure marketing efforts align with technical capabilities and business goals. Collaborate with sales teams to create marketing collateral and campaigns that support their efforts in converting leads into clients. Skills and Qualifications: Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field. Experience: - 1-2 years of experience in digital marketing, with a focus on promoting technology or Data & AI products/services. - Proven track record of successfully managing SEO, social media, and content marketing strategies. Technical Skills: Strong understanding of Data & AI concepts and the ability to communicate complex ideas to a broad audience. Proficiency in digital marketing tools and platforms such as Google Analytics, SEMrush, HubSpot, and social media management tools. Experience with SEO best practices, keyword research, and content optimization. Proficiency in Canva, Microsoft Designer, etc Soft Skills: Excellent communication and writing skills, with a talent for creating engaging and informative content. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Creative thinking and problem-solving abilities, with a passion for staying ahead of digital marketing trends. Benefits: Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. Medical Insurance Paid Leaves Flexible work schedules Development and career growth opportunities Open Time Off About Atrina: Since its inception in 2017, Atrina has emerged as a leading player in the technology sphere, with over 100+ team members working hard to empower our 22+ client organizations. During this time, we have deployed a wide range of services as well as technical interventions that have positively transformed businesses belonging to different industries and sizes while helping them upgrade their legacy infrastructure, integrate new-age technologies, and deploy solutions to scale and optimize their operations! We are committed to leveraging our technical knowledge and knack for innovation to continue impacting more businesses while ensuring a work environment conducive to our employees’ growth, leading us to become a benchmark in the industry. Visit www.atriina.com. Atrina is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase. Show more Show less