Digital Marketing Specialist

Find Job Role & Responsibility below:

▪ Assist in the development and execution of the overall digital marketing strategy.

▪ Research and analyse market trends, customer behaviour, and competitor

activity to identify new opportunities.

▪ Manage the digital marketing calendar to ensure a consistent and timely flow of

content and campaigns.

▪ Content Marketing & SEO

▪ Create, edit, and publish engaging content for our website, blog, and social

media channels.

▪ Optimize website and content for search engines (On-page and Off-page SEO) to

improve organic rankings.

▪ Manage the company blog, including topic ideation, writing, and promotion.

Social Media Management

▪ Manage and grow our presence across key social media platforms (e.g.,

LinkedIn, Facebook, Instagram, Twitter).

▪ Develop and schedule daily posts, engage with our community, and run social

media advertising campaigns.

▪ Monitor social media metrics and performance report. Email Marketing

▪ Build and segment email lists, design email templates, and write compelling

copy

▪ Execute email campaigns (newsletters, promotional blasts, nurture sequences)

and analyse performance (open rates, CTR, conversions). Advertising (PPC):

▪ Create, manage, and optimise pay-per-click (PPC) campaigns on platforms such

as Google Ads and social media channels (e.g., Meta, LinkedIn).

▪ Conduct keyword research and analyze campaign performance to maximize ROI.

Analytics & Reporting

▪ Monitor and analyze key performance indicators (KPIs) across all digital

channels using tools like Google Analytics

▪ Prepare regular reports on campaign performance, providing insights and

recommendations for improvement

▪ Use data to make informed decisions and optimize marketing efforts.

Skills required:

▪ Bachelors degree in Marketing, Communications, Business, or a related field.

▪ 2-4 years of proven experience in a digital marketing role.

▪ Hands-on experience with key digital marketing channels: SEO, SEM, social

media, and email marketing.

▪ Familiarity with marketing tools and platforms, such as:

o Google Analytics and Google Search Console

o Google Ads and/or Meta Ads Manager

Job Types: Full-time, Permanent

Pay: ₹9,461.54 - ₹20,000.00 per month

Benefits:

• Leave encashment
• Life insurance
• Provident Fund

Experience:

• SEO, SEM, social media, and email marketing: 1 year (Preferred)
• Google Ads: 1 year (Preferred)
• Google Search Console: 1 year (Preferred)
• Google Analytics: 1 year (Preferred)
• Content Marketing & SEO: 1 year (Preferred)
• social media platforms: 1 year (Preferred)

Work Location: In person