Digital Marketing Specialist

Job Summary:

As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). You’ll work closely with the creative, content, and analytics teams to deliver results through a full-funnel performance strategy.

Key Responsibilities:

• Strategize, set up, and manage campaigns on Facebook and Instagram for objectives like Leads, Sales, Engagement, Awareness, and Video Views.
• Build and refine full-funnel ad strategies: TOFU (awareness), MOFU (consideration), BOFU (conversion/retargeting).
• Develop advanced targeting using Custom Audiences, Lookalikes, Retargeting, and Behavioral data.
• Coordinate with designers for ad creatives and write high-converting copy.
• Monitor and optimize for CPL, CPA, ROAS, and engagement metrics.
• Plan and execute Search, Display, YouTube, Performance Max, and Remarketing campaigns.
• Conduct detailed keyword research, competitor analysis, and ad copy creation.
• Design campaign structures including SKAGs, Responsive Search Ads, and Smart Campaigns.
• Implement audience targeting, demographic filters, placement exclusions, and bidding strategies.
• Set up and optimize Conversion Tracking, Google Tag Manager, and Event tracking.
• Track and analyze performance using Meta Ads Manager, Google Ads, GA4, and third-party tools.
• Continuously A/B test creatives, headlines, CTAs, landing pages, and ad formats.
• Monitor daily spends, pacing, and performance KPIs.
• Provide weekly/monthly performance reports with actionable insights.
• Manage setup of Meta Pixel, Events Manager, and Google Tag Manager.

Required Qualifications:

• 2+ years of proven experience in managing Meta & Google Ads campaigns.
• Strong understanding of campaign metrics: CPL, ROAS, CTR, Conversion Rate, etc.
• Hands-on experience with Meta Business Suite, Google Ads Manager, and Google Analytics 4 (GA4).
• Excellent analytical, problem-solving, and reporting skills.

Job Type: Full-time

Pay: ₹20,000.00 - ₹28,000.00 per month

Schedule:

• Day shift

Work Location: In person