Digital Marketing Specialist

Key Responsibilities

1. Digital Marketing & Branding Strategy:

• Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients. Manage budgets.
• Manage and optimise Google My Business and other business listing sites to improve local SEO.
• Execute social media campaigns, including content creation, scheduling, and performance analysis.
• Create a strong brand presence with ‘Social engagement’, for the various portfolios of Bennet & Bernard.
• Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.
• Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.
• Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.
• Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.

1. Content Creation:

• Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.
• Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.
• Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.
• Must travel to local Projects/ café outlets to capture content, and support all periodical shooting

1. Website enhancement for marketing:

• Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.
• Implement technical SEO best practices in collaboration with the web development team.

1. International Marketing:

• Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.
• Coordinate with teams in different regions (e.g., Portugal, UK, São Tomé and Príncipe) to ensure consistent branding and messaging.

1. Innovation and Trends:

• Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.
• Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Qualifications

• Education

  : A bachelor’s degree in marketing, Digital Marketing. Relevant diplomas may be substituted

• Experience

  : At least 5 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.

• Technical Skills

  :
• Experience with social media management tools and analytics platforms (e.g., Google Analytics, Meta Insights).
• Working skills in graphic design software are preferred.
• Knowledge of AI and machine learning applications in marketing.

• Marketing Expertise

  :
• Strong understanding of digital marketing principles, performance ads, including SEO, social media marketing & image building, content marketing, and paid advertising.
• Experience with luxury brand marketing and creating content for high-end audiences.

• Communication

  :
• Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.

• Additional

  :
• Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.
• Proactive problem-solving, innovation, reliability, and openness to constructive criticism.
• Ability to work independently and as part of a team, with strong organizational and time-management skills.