Digital Marketing / Software Sales - Marketing( Head and Jr.)

Story of Strateworks-

Our Bold Vision – Transforming the way businesses work

Our Core Values

• Creating a competitive edge for our clients
• Delivering Tangible ROI on every software project
• Fostering a Team-First culture
• Upholding Integrity in everything we do
• Being a Forerunner in Adopting the Latest Technologies

We are on a Mission- Enabling to 1k business by 2025 globally with Unique & Powerful Software Solutions.

If you’re energetic, goal-driven and love tech, we’d love to have you on our Software Sales & Marketing team!

Software Sales And Marketing (head / Jr.)

Key Responsibilities:

• Drive the entire sales cycle: lead generation, pitching, demonstration, proposal, negotiation and closure
• Take a consultative approach to understand client challenges and match them with the right ZOHO solutions
• Strong Communication and Interpersonal skills
• Strong Ownership & Team Leadership Qualities

Digital Marketing (Head/Jr)

About The Role

Digital Marketing Head

Key Responsibilities

Marketing & Branding

• Plan, lead, and execute the complete digital marketing strategy for Strateworks.
• Build brand positioning aligned with company goals and service offerings.
• Manage all social media channels (LinkedIn, Instagram, Facebook, YouTube, etc.).
• Develop marketing campaigns specifically for IT Software Implementation (Zoho, Freshworks, HRMS, Accounting software etc.).
• Create and execute monthly content calendars.

Lead Generation

• Build & optimize lead generation campaigns across platforms (LinkedIn, Google Ads, Meta).
• Use email marketing tools and automation to drive B2B leads.
• Track and analyze campaign performance and ROI

Content & Creative Managment

• Guide the design team for creatives, videos, reels, and infographics.
• Ensure all content is business-oriented, professional, and target-specific.
• Content writing support for website, ads, case studies, and landing pages.

Website & SEO

• Lead website SEO strategy (On-page, Off-page, Technical).
• Coordinate website changes, landing pages, and blogs for ranking & leads.
• Improve SERP ranking and domain authority.

Collaboration & Reporting

• Work closely with Sales & HR for campaigns and branding needs.
• Prepare monthly performance reports (Leads, Reach, ROI, Engagement).
• Research competitors & industry trends for innovation.

Required Skills :

Expertise in:

• Lead Generation
• SEO, SEM
• LinkedIn ads & marketing
• Google Ads & Analytics
• Meta Ads
• Email Marketing
• Ability to manage junior team members & take ownership of marketing outcomes.
• Strategic thinking + Hands-on execution capability.

Why join Strateworks?

• Fast-growing IT Business Hub in a Tier 3 city.
• Work directly with company leadership on impactful initiatives.
• Performance-driven career growth + creativity freedom.
• We grow people, not just teams.

Who Can Apply:

Location:

Experience :

www.strateworks.co.in

Anjali Kagathara – +91 94266 68927

hr@strateworks.com.