Digital Marketing & Social Media Expert

Job Summary

Digital Marketing & Social Media Expert

Key Responsibilities

Social Media Management

• Manage and grow social media accounts (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube, etc.)
• Create, schedule, and publish engaging content (posts, reels, stories, carousels, videos)
• Monitor trends, hashtags, and viral content to keep the brand relevant
• Engage with followers, respond to comments/DMs, and build community
  

Digital Marketing Campaigns

• Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)
• Set up conversion tracking, A/B testing, and audience segmentation
• Optimize campaigns for ROI, CTR, CPC, and lead generation
• Manage monthly ad budgets effectively
  

Content Strategy & Creation

• Develop monthly content calendars aligned with marketing goals
• Write captivating captions, scripts, and ad copy
• Collaborate with designers/videographers for high-quality visuals
• Repurpose content across platforms (e.g., blog → reel → carousel)
  

Analytics & Reporting

• Track performance using Google Analytics, Meta Business Suite, and platform insights
• Deliver weekly/monthly reports on KPIs (reach, engagement, conversions, ROAS)
• Identify top-performing content and scale winning strategies
  

SEO & Email Marketing (Bonus)

• Basic on-page SEO optimization for blogs/landing pages
• Assist in email campaign setup (newsletters, automations) via Mailchimp
  

Required Skills & Experience

Must-Have (2+ Years Proven Experience):

• Managing business social media accounts with proven growth/results
• Running paid social media campaigns (Meta Ads Manager, Google Ads)
• Using Canva, CapCut, or Adobe Creative Suite for content creation
• Analyzing performance data and creating reports
  

Technical Skills

• Meta Business Suite, Google Analytics, Google Tag Manager
• Social media scheduling tools
• Basic video editing
  

Soft Skills

• Strong copywriting and storytelling
• Creative eye for design and branding
• Ability to work in a fast-paced environment
• Team player with excellent communication
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• 2+ years in digital marketing/social media (agency or in-house)
• Portfolio or case studies showing real results (follower growth, ad ROI, engagement)
  

What We Offer

• Competitive salary
• Creative freedom and ownership of campaigns
• Professional growth and training opportunities