Digital Marketing & Social Media Expert

Job Summary

Key Responsibilities

• Manage and grow social media accounts (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube, etc)

• Create, schedule, and publish engaging content (posts, reels, stories, carousels, videos)

• Monitor trends, hashtags, and viral content to keep the brand relevant

• Engage with followers, respond to comments/DMs, and build community

• Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)

• Set up conversion tracking, A/B testing, and audience segmentation

• Optimize campaigns for ROI, CTR, CPC, and lead generation

• Manage monthly ad budgets effectively

• Develop monthly content calendars aligned with marketing goals

• Write captivating captions, scripts, and ad copy

• Collaborate with designers/videographers for high-quality visuals

• Repurpose content across platforms (eg blog reel carousel)

• Track performance using Google Analytics, Meta Business Suite, and platform insights

• Deliver weekly/monthly reports on KPIs (reach, engagement, conversions, ROAS)

• Identify top-performing content and scale winning strategies

• Basic on-page SEO optimization for blogs/landing pages

• Assist in email campaign setup (newsletters, automations) via Mailchimp

Required Skills Experience

• Managing business social media accounts with proven growth/results

• Running paid social media campaigns (Meta Ads Manager, Google Ads)

• Using Canva, CapCut, or Adobe Creative Suite for content creation

• Analyzing performance data and creating reports

• Meta Business Suite, Google Analytics, Google Tag Manager

• Social media scheduling tools

• Basic video editing

• Strong copywriting and storytelling

• Creative eye for design and branding

• Ability to work in a fast-paced environment

• Team player with excellent communication

Qualifications

• Bachelor s degree in Marketing, Communications, or related field (preferred)

• 2+ years in digital marketing/social media (agency or in-house)

• Portfolio or case studies showing real results (follower growth, ad ROI, engagement)

What We Offer

• Competitive salary

• Creative freedom and ownership of campaigns

• Professional growth and training opportunities