Digital Marketing - Senior Associate

Job Description

JD for Digital Marketing Associate role at Buyerr: Job Title: Digital Marketing - Senior Associate Location: Mumbai / Thane (Hybrid) Experience: 2–4 Years Department: Marketing Reporting To: Director – Marketing Website: https://buyerr.in About Buyerr: Buyerr turns BTL into a measurable marketing engine, powered by insights and technology. We partner with top brands to deliver ROI-driven consumer promotions, loyalty campaigns, and trade marketing programs across India and beyond. Role Overview: We are seeking a high-energy Digital Marketing Associate to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies. The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space. Key Responsibilities: Performance Marketing Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress) Lead Generation Own lead generation targets via paid and organic digital channels Coordinate with sales for MQL-SQL handover and ensure lead quality Track campaign performance via Zoho CRM & Google Analytics Agency & Vendor Management Coordinate with digital agencies, content teams, and creatives to execute campaigns Evaluate performance, ensure timelines, and communicate briefs clearly Maintain dashboards, trackers, and ensure campaign SLAs are met Marketing Ops Set up UTM tracking, conversion goals, retargeting audiences Manage email campaigns (Mailchimp/Zoho Campaigns) Maintain and optimize Buyerr’s online presence — landing pages, case studies, SEO tags Must-Have Skills: 2–4 years of experience in digital/performance marketing (B2B or agency side preferred) Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics , and CRM tools (Zoho preferred) Proficiency in Excel, Canva , and basic HTML/WordPress editing Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy Excellent communication, project management, and analytical skills Good-to-Have: Exposure to BTL/MarTech domain or marketing SaaS tools Prior experience with automation tools like Zapier or Make Mass Communication, Advertising, or Marketing degree How to Apply: Send your updated CV to saswata.biswas@buyerr.in Subject: Application for Digital Marketing Associate – Buyerr