Job
Description
At Vervotech, we're revolutionizing the travel technology industry with innovative solutions that simplify complex data and elevate the customer experience. Our SaaS products empower businesses to thrive in the ever-evolving landscape of online travel. Position Overview: Are you a dynamic and strategic marketer with a passion for driving growth? Do you thrive in fast-paced environments and love the thrill of generating demand? If so, we want you on our team! Vervotech is seeking a talented Demand Generation Manager to lead our efforts in driving qualified leads and accelerating revenue growth. Responsibilities Develop and execute a comprehensive, multi-touch integrated demand generation strategy, including email marketing, social media, paid advertising, SEO, ABM, dark social, and event marketing, that drives and accelerates pipeline, account acquisition, and penetration. Use Google Ads and LinkedIn Ads to drive brand awareness and lead generation. Work closely with sales, marketing, and tech teams to understand the target audience and develop buyer personas that resonate with our customers. Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value. Develop and manage SEO campaigns, including link building, content creation, and technical SEO enhancements. Produce high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings. Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions. Collaborate with cross-functional teams, including product and customer success, to ensure campaigns align with overall business objectives. Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up. Bring fresh ideas to improve web properties and help to optimize corporate sites and campaign landing pages. Continuously increase knowledge of web marketing best practices and help improve day-to-day activities. Budget management and forecasting. Requirements 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation Experience working in a start-up ecosystem Demonstrable success driving pipeline growth and revenue through integrated campaigns Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms Excellent written and verbal communication skills, with the ability to create engaging marketing content Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines Strong analytical skills and ability to use data to inform decision-making and strategy development Experience managing budgets and ability to balance competing priorities effectively Show more Show less
