Digital Marketing Manager

Hi Dear Candidates,

Hope you are doing well!

Please go through the Below JD properly....and apply those who are eligible .

Organization : SmartStream Technologies PVT LTD

website link : https://smartstreamtech.in/

Position: Digital Marketing Manager

Experience: 12+ years

Roles & Responsibilities of an SEO Resource Optimize websites and social media to improve visibility, rankings, and engagement through content
strategy, technical SEO, and performance tracking for consistent growth.

Here’s a detailed breakdown of their work plan.

Technical SEO & Website Health Check
 Check Google Search Console (GSC) for indexing issues, crawl errors, and page experienceupdates.
 Analyze Core Web Vitals (LCP, FID, CLS) for speed and performance improvements. Ensure mobile-friendliness and fix any AMP issues (if applicable). Identify and fix broken links, redirects, and duplicate content. Update robots.txt & XML sitemap and submit if needed. Check and resolve structured data errors in schema markup.

On-Page SEO Optimization
 Optimize meta titles, descriptions, headings (H1, H2, H3) using updated keywords. Ensure proper internal linking for better navigation and link equity. Update old content with fresh data, LSI keywords, and multimedia (images, videos,infographics). Optimize images with alt text, correct dimensions, and compression. Improve content readability and structure for user engagement.

Keyword Research & Content Strategy
 Research new keywords using Google Keyword Planner, Ahrefs, Semrush. Identify low-hanging fruit keywords (high search volume, low competition). Analyze competitor keywords and content gaps. Prepare a weekly/monthly content calendar with blog topics, FAQs, and pillar pages. Find trending topics related to the industry for blog and social media content.

Content Writing & Blogging
 Write and publish SEO-friendly blog posts (minimum 800-1000 words). Create engaging headlines, featured snippets, and schema markup. Add relevant CTAs (Call-To-Actions) to drive leads or conversions. Ensure content is plagiarism-free and AI-detectable (use tools like Originality.ai). Write landing page content optimized for SEO and conversions.

Off-Page SEO & Link Building
 Build high-quality backlinks from guest posts, HARO, and niche directories. Submit to local business directories and citations (for Local SEO). Engage in forum discussions, Quora answers, Reddit marketing. Monitor toxic backlinks and disavow spammy links. Collaborate with influencers and bloggers for mentions and backlinks.

Social Media Management Tasks
Content Creation & Posting
 Design and schedule posts for Facebook, Instagram, Twitter,TikTok, LinkedIn. Create captivating captions, hashtags, and engaging alt-text descriptions. Develop carousel posts, reels, and short-form videos for better engagement. Share blog posts, infographics, and case studies on social platforms.

Engagement & Community Management

 Respond to comments, DMs, and customer inquiries.
 Engage with followers, industry pages, and relevant influencers. Run polls, quizzes, and interactive stories to increase engagement. Monitor brand mentions and discussions to maintain online reputation.

Performance Tracking & Strategy Adjustments
 Analyze engagement metrics (likes, shares, reach, CTR) and adjust strategy. Track best-performing posts and optimize future content accordingly. Research competitors’ social media strategies and trends. Plan ad campaigns on Meta Ads, Google Ads, or LinkedIn Ads (if needed).

Note: Please revert back your Acknowledgment with Updated CV

Mandatory : Candidate should be experienced minimum 11 + Years, Coimbatore candidates are welcome , and also those who are willing to relocate to Coimbatore (Except them please don't apply)

Note: Notice period : Immediate or 15 to 30 days only can apply

Regards,

Naveen _ HR Executive - Talent Acquisition
WhatsApp: 81226 16138 or Call

Job Types: Full-time, Permanent

Pay: Up to ₹75,000.00 per month

Benefits:

• Paid time off

Work Location: In person