Digital Marketing Manager

Job Title: Digital Marketing & Operations Executive (Lab + Online Coaching)

Location: Indore (On-site)
Job Type: Full-Time
Industry: Laboratory Testing + E-Learning
Experience: 1–3 years
Salary: ₹12,000 – ₹20,000/month (Negotiable) + Performance Incentives

About Saifunique Testing Lab LLP

We are a NABL-accredited lab located in Indore, providing high-quality analytical services in water, wastewater, food, soil, microbiology, and corrosion testing. Alongside, we run a fast-growing online coaching platform for AMPP Corrosion certifications.

We're hiring a Digital Marketing & Operations Executive to strengthen our digital presence, drive leads, and support overall lab and course coordination.

Key Responsibilities;

1. Digital Marketing & SEO

• Run and manage paid campaigns on Meta Ads (Facebook/Instagram), Google Ads
• Create and post SEO-optimized content (blogs, captions, flyers, LinkedIn)
• Manage Google Business Profile, website content, backlinks, local SEO
• Track and report campaign performance via Google Analytics / Meta Insights
• Coordinate with designers or use Canva for in-house creatives

2. Social Media & Content

• Develop monthly content calendar across Instagram, Facebook, LinkedIn
• Handle post scheduling, reels, and story posting
• Coordinate WhatsApp promotions, PDF flyers, and video snippets
• Craft strong CTAs and audience-specific messages

3. Online Coaching Support

• Upload course material to LMS (videos, PDFs, test banks)
• Handle student inquiries via email, WhatsApp, Zoom
• Assist with webinar promotions, certificate generation, and enrollments

4. Lab Coordination Support

• Attend inbound calls/messages from water/wastewater test clients
• Book sample collections and assist in report dispatch tracking
• Maintain client communication records and follow-up systems
• Help in local promotion (if required) in societies/clinics/industries

Required Skills & Qualifications

• Graduate in Marketing / BBA / Mass Comm / B.Sc / BCA
• 1+ year experience in Digital Marketing / SEO / Social Media
• Working knowledge of:
• Meta Ads / Google Ads
• Canva / Google Sheets / WhatsApp Business
• Basic video editing tools (CapCut, InShot, or similar)
• SEO writing, keyword placement, and link sharing
• Strong communication in English & Hindi (written & verbal)
• Bonus: Experience in ed-tech, online courses, labs, or compliance sectors

What You'll Gain

• Exposure to both technical industry (lab) and digital education
• Performance-based growth opportunities
• Hands-on mentorship with real marketing and branding tools
• Access to exclusive industrial training content and branding insights

Work Location:

3rd Floor, Veda Business Park, Bhanwarkua Main Rd,
Near Apple Hospital, Indore (M.P.) – 452001

Apply Now

Email your CV to: hr@saifuniquelab.com
WhatsApp: +91 8962644424Subject: “Application – Digital Marketing Executive – [Your Name]

Job Types: Full-time, Permanent

Pay: ₹10,593.06 - ₹15,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person