Digital Marketing Manager

Assistant Manager – (Google/meta ads)

Salary- 7 LPA

4 years Experience

Role Overview -

The Assistant Manager – Search (Google) will spearhead the planning, execution, optimization, and reporting of Google Search campaigns across Auburn’s client portfolio. The role is deeply performance-oriented, requiring exceptional expertise in Google Ads, sharp analytical ability, and a proactive problem-solving mindset.

Key Responsibilities :

1. Campaign Planning & Execution

Develop well-structured Google Search strategies tailored to client objectives (lead gen, e-commerce, awareness).

Conduct comprehensive keyword research, audience mapping, and competitor benchmarking.

Build and manage Search campaigns, ad groups, ad copies, and extensions.

Implement conversion tracking through Google Tag Manager (GTM) and GA4.

2. Performance Optimization

Monitor campaign performance daily and optimize for CTR, CPC, CPA, conversions, and ROAS.

Utilize data-led insights to refine bidding strategies and improve quality scores.

Execute A/B tests for ads, keywords, and landing page pathways.

Ensure correct budget pacing and campaign hygiene at all times.

3. Analytics, Insights & Reporting

Build insightful performance reports (weekly/monthly/quarterly) with clear recommendations.

Use GA4, Looker Studio, and internal dashboards to identify trends and opportunities.

Provide strategic inputs to clients and internal teams to improve results.

4. Collaboration & Coordination

Work closely with the Creative, Social, and Account Management teams for smoother execution.

Align with the Manager – Search on targets, projections, and campaign roadmaps.

Participate in client meetings to present performance updates and strategic recommendations.

5. Tools & Platforms

Google Ads (Search Campaigns, Brand campaigns, selective PMax support)

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio

Keyword research tools: Keyword Planner, SEMrush / Ahrefs (preferred)

Desired Skill Set & Experience

Technical Expertise

2–4 years of hands-on experience managing Google Search campaigns (agency experience preferred).

Strong command over campaign structure, optimization logic, attribution, and measurement models.

Experience with event tracking, conversion funnels, and performance metrics on GA4.

Soft Skills

Strong analytical and logical thinking ability.

High ownership, accountability, and performance-first mindset.

Excellent communication skills for client and internal interactions.

Ability to manage multiple campaigns and deadlines efficiently.

Educational Background

Bachelor’s degree in Marketing, Business, Media, or related field.

Google Ads Certification is a plus.

Key Performance Indicators (KPIs)

Campaign efficiency (CTR, CVR, CPA, ROAS improvements).

Accuracy of campaign execution and adherence to budgets.

Quality of client communication and strategic inputs.

Timeliness and clarity of reporting.

Contribution to Auburn’s performance marketing excellence.