Digital Marketing Manager

About Us:

Naturally Pahadi is a Dehradun based D2C food brand. We are looking for an expert for digital growth, who can create our digital impact and boost our sales online.

Experience

Salary

Placement Type

Location:

What do you need for this opportunity?

Must have skills required:

Google Ads,, Meta Ads Manager, Attention-to-Detail, Digital Advertising, Google Analytics, LinkedIn Ads

About The Role

We are looking for an experienced, data-driven digital marketing/advertising specialist responsible for developing and implementing digital advertising strategies. The ideal candidate will have a deep understanding of the customer journey, extensive experience with paid advertising channels. He/she should be confident in developing and implementing strategies and tactics that involve channels targeting users at various stages of their journey. This role requires working in a small team with tight budgets, handling overall creative development to implementation and evaluation.

Requirements

• 2+ years’ experience in a digital advertising role
• Agency experience in paid digital advertising
• Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools.
• Capabilities to develop and work with platforms like Shopify kind ecommerce website.
• Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, LinkedIn ads and other ad platforms.
• Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
• Data-driven with the ability to interpret data and turn it into understandable, actionable insights
• Proven track record of working with teams in Creative, Design and Development
• Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
• Excellent written and verbal communication skills

Roles

• Digital campaign strategy planner
• Digital campaign implementer
• Digital subject matter expert
• Digital campaign optimizer
• Google Analytics advisor

Key Accountabilities

• Development of paid campaign digital strategies
• Identify target audience segments on paid channels
• Recommend digital media budgets
• To be able to configure campaign conversion tracking
• Work with design team to optimize campaign landing pages
• Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, LinkedIn, and other ad platforms.
• Optimize campaigns on all paid channels to achieve maximum ROI
• Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
• Provide insight and analyse data as a digital subject matter expert.

Competencies

• Detail-oriented: Doesn’t miss details, follows plans, uses checklists
• Organised: Maintains Google Drive folder structure, ad campaign organization,
• Collaborative: Ability to work well with other people. No egos, just ideas.
• Strategic: Looks at problems from multiple angles to determine best approach
• Pragmatic: Finds the best way, all things considered
• Communication: Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communications including email.
• Teamwork: Reaches out to peers and cooperates with team to establish an overall collaborative working relationship
• Calm under pressure: Maintains stable performance when under pressure or stress
• Flexibility/adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. Learns quickly.
• Proactive: Motivated self-starter, doesn’t wait for others, acts without being told what to do
• Assertive: Confident, takes charges
• Work ethic: Possesses a strong willingness to work hard and get the job done.
• Enthusiasm: Exhibits passion and excitement over work. Has a can-do attitude.