Attending client meetings to understand and document the clients requirements.
Preparing pitch decks for clients to offer the right digital marketing mix based on their marketing goals.
Plan, create, and manage social media handles for the brands to establish their marketing goals.
Stay updated on competitors' approach, social media trends and algorithm changes.
Coordinate with the team to curate, create, and schedule Monthly high-quality, engaging posts, including text, graphics, and multimedia.
Plan, execute, and optimize Meta and LinkedIn ads for the client as per the goals.
PPC campaigns across Meta Ads (Facebook & Instagram) and LinkedIn ads.
Implement and manage Meta Pixel tracking across websites for conversion tracking, remarketing, and funnel performance insights
Conduct keyword research, bid strategies, and A/B testing.
Manage campaign budgets and ROAS, with strong attention to cost optimization and audience targeting.
Track conversion metrics and use attribution tools for funnel optimization.
Analytics and Reports:
Attainging the performace KPIs the Likes, shares, engagement and followers of the clients.
Track, optimize and report on paid meta campaign performance and ROI.

Preferred candidate profile

Minimum 2 years of experience as a Social Media Specialist or similar role
Proficient in English verbal and written communication.
Excellent knowledge of Facebook, LinkedIn, Instagram, YouTube, Quora and other social media best practices
Familiarity with digital marketing tools and social media platforms.
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Great interpersonal, presentation and communication skills
Experience with email marketing platforms (will add an edge

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