Digital Marketing Manager

About the Role:

We are seeking an experienced and creative Digital Marketing Manager to lead our marketing team and drive impactful online campaigns. The ideal candidate should have a proven track record in managing multi-channel digital marketing strategies, optimizing campaigns for performance, and mentoring a team of digital executives or specialists.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across platforms — SEO, Google Ads, Meta Ads, Email, and Content Marketing.
• Lead and mentor a team of digital marketing specialists, content creators, and designers to achieve marketing goals.
• Plan and manage budgets for paid campaigns, ensuring optimal ROI and cost efficiency.
• Analyze performance metrics using tools like Google Analytics, Search Console, and Ads Manager to drive data-based decisions.
• Oversee content planning and brand consistency across digital platforms.
• Coordinate with sales, design, and management teams to align marketing efforts with business objectives.
• Manage social media presence, engagement, and online reputation.
• Stay updated with the latest digital marketing trends, algorithms, and tools.
• Prepare weekly and monthly performance reports highlighting key metrics, insights, and improvement areas.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 4–5 years of hands-on experience in digital marketing, with at least 1–2 years in a team leadership role.
• Proven experience in SEO, SEM, Google Ads, Meta Ads, and Content Marketing.
• Strong knowledge of Google Analytics, Tag Manager, and CRM/Automation tools (e.g., HubSpot, Mailchimp).
• Experience in performance marketing and lead generation campaigns.
• Excellent communication, analytical, and leadership skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

• Experience with video marketing and social media strategy.
• Basic understanding of UI/UX and website performance optimization.
• Familiarity with tools like Canva, Hootsuite, SEMrush, and ChatGPT for marketing tasks.

Benefits:

• Competitive salary and performance bonuses.
• Career growth opportunities within a dynamic marketing team.
• Creative and collaborative work environment.

Job Type: Permanent

Pay: Up to ₹700,000.00 per year