Job
Description
As a Digital Marketing Manager, you will be responsible for end-to-end ownership of all digital marketing activities. This role requires a strong analytical mindset with a focus on maximizing ROI. Your key responsibilities will include: - Devising digital marketing strategies and initiating campaigns to drive traffic to the website and generate inbound leads - Designing, building, and maintaining the social media presence of the client - Developing insightful, useful, relevant, and engaging content for users - Building a content strategy for the website based on audience trends and latest happenings - Creating, curating, and publishing SEO optimized content and metadata for all digital platforms - Prioritizing site defects and collaborating with the development agency to correct them in a timely manner - Working closely with web development and content writer for day-to-day website management - Creating a roadmap of on-site changes to boost SEO continually and providing specifications to the technical team - Managing and optimizing spend across various online media channels - Overseeing digital marketing plans and implementation across search, social, video, email marketing, affiliates, and other digital channels - Delivering paid digital media marketing including SEM, SMM, SEO, Affiliates, etc - Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) - Evaluating emerging technologies, providing thought leadership, and suggesting adoption where appropriate - Demonstrating expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage - Having experience in digital marketing within the healthcare domain would be a definite plus Additionally, you should possess the following behavioral traits: - Being a team player and having the confidence to interact with the top management of corporate clients Industry: Internet / EE-commerce Functional Area: Marketing, Advertising, MR, PR, Media Planning Role Category: Online/Digital Marketing As a Digital Marketing Manager, you will be responsible for end-to-end ownership of all digital marketing activities. This role requires a strong analytical mindset with a focus on maximizing ROI. Your key responsibilities will include: - Devising digital marketing strategies and initiating campaigns to drive traffic to the website and generate inbound leads - Designing, building, and maintaining the social media presence of the client - Developing insightful, useful, relevant, and engaging content for users - Building a content strategy for the website based on audience trends and latest happenings - Creating, curating, and publishing SEO optimized content and metadata for all digital platforms - Prioritizing site defects and collaborating with the development agency to correct them in a timely manner - Working closely with web development and content writer for day-to-day website management - Creating a roadmap of on-site changes to boost SEO continually and providing specifications to the technical team - Managing and optimizing spend across various online media channels - Overseeing digital marketing plans and implementation across search, social, video, email marketing, affiliates, and other digital channels - Delivering paid digital media marketing including SEM, SMM, SEO, Affiliates, etc - Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) - Evaluating emerging technologies, providing thought leadership, and suggesting adoption where appropriate - Demonstrating expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage - Having experience in digital marketing within the healthcare domain would be a definite plus Additionally, you should possess the following behavioral traits: - Being a team player and having the confidence to interact with the top management of corporate clients Industry: Internet / EE-commerce Functional Area: Marketing, Advertising, MR, PR, Media Planning Role Category: Online/Digital Marketing
