Strategy Development: Creating and implementing a holistic digital marketing strategy aligned with overall business objectives, including target audience segmentation and channel allocation. Campaign Management: Overseeing the development and execution of multi-channel digital marketing campaigns across platforms like social media, email, search engines, and website content. SEO Optimization: · Implementing SEO best practices to improve organic search ranking and website visibility. Content Marketing: · Producing high-quality content (blog posts, articles, videos) to attract and engage target audiences, building brand authority. Social Media Marketing: · Managing social media presence across platforms, developing engaging content, and fostering community interaction. Paid Advertising: · Managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels to drive targeted traffic and conversions. Email Marketing: Designing and executing email marketing campaigns for lead nurturing, customer retention, and promotional activities. Data Analysis and Reporting: Tracking campaign performance using analytics tools, identifying key metrics, and providing insights to inform future strategies. Team Leadership: · Leading and mentoring a team of digital marketers, assigning tasks, and ensuring efficient campaign execution. ·

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Digital Marketing Manager