Digital Marketing Manager

Job Description

Candidate Profile: In-depth understanding of both traditional and emerging marketing channels. Expertise in SEO, SMO, PPC campaigns, Google Ads, and Meta Ads (Facebook/Instagram). Excellent written and verbal communication skills. Strong creative and innovative thinking abilities. Proficiency in budget management across digital and traditional marketing campaigns. Analytical skills to forecast, identify trends, and optimize campaign performance. Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, and digital production. Roles & Responsibilities / Key Responsibilities (KRAs): Oversee and manage all marketing campaigns across digital and traditional platforms. Design and implement comprehensive digital marketing strategies, including SEO, SMO, PPC, Google Ads, and Meta (Facebook/Instagram) Ads, to drive leads and business growth. Ensure consistent messaging across all channels to attract new customers and retain existing ones. Coordinate with cross-functional teams (product management, sales, and customer support) to align marketing strategies. Manage and lead marketing and creative staff. Conduct and lead market research initiatives to assess product/service viability. Develop and oversee new marketing campaigns and digital initiatives. Monitor ongoing marketing campaigns, ensuring adherence to deadlines and KPIs. Regularly analyze and report on campaign performance, providing actionable insights. Collaborate with media organizations, advertising agencies, and influencers. Work closely with the sales team to produce and support effective lead-generation strategies. Keep up-to-date with the latest marketing, technology, and industry trends. Ensure brand consistency and growth through data-driven decision-making. Required Skills and Qualifications: Bachelor’s degree (or equivalent) in Marketing, Communications, or a related field. Proven track record in successfully developing and executing marketing plans, especially in SEO, SMO, PPC, Google Ads, and Meta Ads. Strong project management, multitasking, and organizational skills. Creative mindset with a metrics-driven approach to problem-solving. Experience in leading marketing teams and collaborating with sales teams. Strong decision-making and leadership skills. Job Type: Full-time Pay: ₹800,000.00 - ₹1,100,000.00 per year Benefits: Paid sick time Provident Fund Schedule: Monday to Friday Experience: Digital marketing: 6 years (Required) Performance marketing: 3 years (Required) Location: Mohali, Punjab (Required) Work Location: In person