Digital Marketing Manager

Job Description

DIGITAL MARKETING MANAGER We are looking for a skilled and strategic Digital Marketing Manager with 7–10 years of experience to lead and execute digital marketing initiatives in the testing and analytical services industry . The ideal candidate will have proven expertise in SEO (Search Engine Optimization) , SMO (Social Media Optimization) , and digital content strategy. Experience with design tools and content creation platforms will be considered an added advantage. Key Responsibilities SEO & Website Management Develop and implement SEO strategies to increase organic visibility and website traffic. Monitor site performance and optimize technical and on-page SEO. Work with developers and content creators to maintain search-friendly web architecture. Social Media & Online Branding Manage and grow the company’s social media presence (LinkedIn, Facebook, Instagram, YouTube). Plan and execute SMO strategies and paid social campaigns. Monitor engagement metrics and improve reach and interaction. Digital Campaigns & Content Lead digital campaigns across email, PPC, and remarketing platforms. Collaborate with internal teams to create technical content tailored to B2B and scientific audiences. Ensure brand consistency across all channels. Analytics & Reporting Track KPIs using Google Analytics, Search Console, and social insights. Provide regular performance reports and actionable insights to improve ROI. Design & Visual Content (Preferred) Create or manage visual content using tools like Canva, Adobe Creative Suite, or Figma. Basic video editing for web and social media use is a plus. Required Skills Strong in SEO, SMO, SEM, and email marketing Proficient in Google Ads, Analytics, Tag Manager, CRM tools Familiar with design tools (Canva, Adobe, Figma – a plus) Excellent communication and project management abilities Experience in B2B or scientific/technical industries preferred How to Apply Please send your resume and a brief cover letter to [8777534662] , with the subject line: “Application – Digital Marketing Manager” Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹700,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Morning shift Rotational shift Supplemental Pay: Performance bonus Yearly bonus Application Question(s): What is your salary( monthly)? What is your notice period? Education: Bachelor's (Preferred) Experience: SEO: 5 years (Preferred) SMO: 5 years (Preferred) SMM: 5 years (Preferred) Work Location: In person