Digital Marketing Manager

Job Description

Job Description:We are seeking a passionate and experienced Digital Marketing Manager to join our dynamic team. This role will be crucial in leading our creative marketing initiatives, overseeing the existing marketing team, and ensuring that all marketing strategies are aligned with ECA Global standards. The right candidate will possess strong leadership skills, a comprehensive understanding of digital marketing strategies, and the ability to coordinate with the ECA Group effectively.Key Responsibilities: Team Leadership: Oversee, mentor, and manage the existing marketing team, fostering a collaborative and innovative environment. Strategic Planning: Develop and implement comprehensive digital marketing strategies in line with ECA Global marketing standards. Creative Direction: Lead the creative team in producing high-quality marketing materials, including digital content, social media assets, and graphic designs. Collaboration: Work closely with the ECA Group to ensure alignment and cohesiveness across all marketing initiatives and campaigns. Brand Management: Uphold and enhance the company brand through effective digital marketing efforts, ensuring brand consistency across all platforms. Content Development: Oversee the development of engaging and relevant content for various digital platforms, including websites, social media, email campaigns, and more. Performance Analysis: Utilize analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to optimize marketing efforts. Budget Management: Manage the marketing budget, ensuring that resources are allocated effectively and efficiently to achieve marketing goals. Market Research: Stay updated on industry trends, consumer behavior, and emerging digital marketing technologies to inform strategy and execution. Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. 5+ years of experience in digital marketing, with a proven track record in team management and leadership. Strong knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing. Excellent communication, interpersonal, and presentation skills. Creative mindset with a strong aesthetic sense and attention to detail. Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, etc.). Experience in budget management and campaign optimization. Strong problem-solving skills and the ability to work in a fast-paced environment. What We Offer: Competitive salary and benefits package. Opportunity to lead and grow a talented marketing team. Collaborative work environment with a focus on creativity and innovation. Professional development opportunities. Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹70,000.00 per month Benefits: Cell phone reimbursement Paid sick time Provident Fund Schedule: Day shift Fixed shift Ability to commute/relocate: Prahlad Nagar, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Do you have experience of event management? Experience: Digital marketing: 1 year (Required) Work Location: In person