Digital Marketing Manager

Position Overview:

Digital Marketing Manager

Key Responsibilities:

• Plan, lead, and execute all digital marketing initiatives including

  SEO/SEM, email, marketing automation, social media, and display advertising

  .

• Design, build, and elevate our social media presence

  across key platforms to grow brand engagement and reach.
• Measure and report performance of all digital campaigns, analyzing ROI and KPIs to continuously improve outcomes.
• 
  

• Identify trends, insights, and growth opportunities

  to optimize performance and spending across channels.
• Conceptualize and execute

  experiments, A/B tests, and conversion rate optimization strategies

  .
• Collaborate with internal teams to

  create high-performing landing pages and optimize user experience

  .
• Utilize advanced analytics to

  evaluate end-to-end customer journeys

  and improve funnel performance.
• Partner with external agencies and vendor teams to deliver world-class marketing outputs.

• Stay ahead of emerging technologies, tools, and industry trends

  , and drive their strategic adoption.

What we are Looking for

• 8-12 years of hands-on digital marketing experience, ideally in fast-paced or growth environments.
• Strong expertise in

  SEO/SEM, social media strategy, email marketing, web analytics, and conversion optimization

  .
• Proficiency with tools like Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot or similar platforms.
• Proven ability to

  analyze data and translate insights into strategy

  .
• Creative thinker with a

  track record of driving measurable growth

  through innovative campaigns.
• Excellent project management, communication, and cross-functional collaboration skills.

What we Offer

• 💰 Salary: ₹25–30 LPA (based on experience & skills)

Qualifications:

Marketing, Business, Communications, or a related field

Marketing or Digital Strategy

Professional Experience

• Proven track record managing

  end-to-end digital campaigns

  across channels (SEO, SEM, email, social, display, performance marketing)
• Experience

  leading a team or managing cross-functional projects

• Strong background in

  data-driven decision-making

  and marketing analytics

Preferred Qualifications:

SEO / SEM (Google Ads, Bing Ads)

Social Media Advertising (Meta Ads, LinkedIn Ads, Instagram, X)

Web & marketing analytics tools (Google Analytics GA4, Search Console, Tag Manager)

Email marketing platforms (HubSpot, Mailchimp, or similar)

Marketing automation & CRM systems

A/B testing tools (Optimizely, Google Optimize, VWO, etc.)

Conversion Rate Optimization (CRO) and funnel optimization