A fast-growing organisation operating in the career-tech and talent development sector, focused on building products and services that help individuals advance their careers. We're scaling marketing to drive predictable user acquisition, engagement, and revenue growth across India—hiring a hands-on Digital Marketing Manager to own paid & organic performance on-site.

Standardized title:

Digital Marketing ManagerRole & Responsibilities

Develop and execute integrated digital marketing strategies (paid search, social, display, organic, email) to meet acquisition, conversion, and revenue targets.
Plan, launch and optimise paid media campaigns across Google Ads, Meta, LinkedIn and display networks—managing targeting, bids, creative tests and budget pacing.
Lead SEO and content-driven growth initiatives: keyword research, on-page optimisation, technical audits and content performance improvement.
Measure and improve conversion funnels using A/B testing, CRO techniques and landing-page optimisation to maximise ROAS and lower CAC.
Build reporting and attribution frameworks using GA4, GTM and Looker Studio; translate data into actionable insights and weekly/monthly performance reports.
Manage external agencies and vendors, oversee campaign budgets, and collaborate with product, design and content teams to scale high-impact campaigns.

Skills & Qualifications

Must-Have

Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
SEO
SEM

Preferred

Looker Studio (Google Data Studio)
HubSpot
LinkedIn Ads

Additional Qualifications

Proven track record running end-to-end digital campaigns and delivering measurable ROI for user-acquisition or revenue-growth goals.
Strong analytical mindset with experience in campaign measurement, attribution and dashboarding (GA4/GTM preferred).
Available to work on-site in India and to manage cross-functional stakeholders and agency partners.

Benefits & Culture Highlights

High-growth, performance-driven environment with clear career progression for marketers who deliver impact.
Collaborative product & data-oriented culture—opportunities to own initiatives end-to-end and influence roadmap decisions.
Competitive compensation with performance-linked incentives and professional development support.

This role is on-site in India. If you are a results-oriented digital marketer with deep experience in paid & organic channels, strong analytics skills and a builder’s mindset, we’d love to hear from you.
Skills: performance marketing,google tag manager,hubspot,seo,campaigns,google ads,digital marketing,linkedin ads,sem,digital markeing manager

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Digital marketing manager