Digital Marketing Manager

At Book My Kitty, we’re not just running digital campaigns — we’re building India’s first-ever event-tech, Food-tech movement that brings together lifestyle, experiences, and community engagement like never before.

We’re calling on a visionary Digital Marketing Manager who doesn’t just execute tasks, but builds systems. Someone who can start from scratch, lead from the front, and create unstoppable momentum across all digital platforms.

Role Overview

This is not a maintenance role. This is a builder’s role.
You will be the brain and engine behind our complete digital ecosystem, responsible for both organic and inorganic growth strategies, content direction, performance marketing, lead generation, and building a high-performance marketing team from zero.

Key Responsibilities
Strategy & Leadership

• Create and execute a comprehensive 360° digital marketing strategy across all channels: Search, Social, Display, Video, Email, and Influencer Networks.
• Build and lead a results-driven digital marketing team, hiring for performance, speed, and creativity.
• Drive brand awareness, lead generation, community engagement, and conversion growth with laser-sharp focus.

Organic Growth

• Own and drive SEO strategy – on-page, off-page, and technical.
• Optimize website traffic, content indexing, domain authority, and keyword ranking.
• Direct the content strategy across blog, YouTube, and partner platforms for maximum visibility.

Inorganic Growth

• Plan and manage paid marketing campaigns on Meta, Google, LinkedIn, and YouTube.
• Drive high-quality traffic, generate MQLs (Marketing Qualified Leads), and optimize cost per acquisition.
• Develop A/B testing plans for ads, landing pages, and conversion paths.

Social Media & Community Building

• Oversee the social media team to create thumb-stopping, value-packed content for Instagram, Facebook, LinkedIn, and YouTube.
• Lead influencer collaborations, giveaways, and viral campaigns across digital communities.
• Ensure consistent, on-brand messaging and voice across all digital platforms.

Tech & Data

• Implement tools like GA4, Meta Business Suite, Google Tag Manager, and CRM integrations for end-to-end tracking.
• Monitor, analyze, and report campaign performance with actionable insights and growth hacks.
• Develop marketing dashboards and reporting structures for leadership.

Who You Need to Be

• 4 to 7 years of solid digital marketing experience, with hands-on success in both organic and paid growth.
• Proven track record of scaling brands, building teams, and generating measurable impact.
• Deep understanding of performance marketing, SEO, content marketing, and analytics.
• Ability to lead, coach, and inspire a small team into a high-impact digital force.
• Exceptional communication skills and a “get-it-done” attitude.
• Preferred: Experience in events, lifestyle, influencer, or community-based brands.

KPIs That Define Success

• Monthly organic traffic growth
• Lead generation volume and quality
• ROI and ROAS from paid campaigns
• Follower growth and engagement rate across platforms
• Website performance and conversion rate
• Team productivity and campaign turnaround speed

What’s in It for You

• Power to build your own digital team from scratch
• Work in India’s first-ever kitty party and micro-events startup
• Direct impact on a company aiming to become a unicorn
• Fast-track growth into a Head of Marketing or CMO role
• Performance-based incentives, brand collaborations, and thought leadership opportunities

Ready to Build a Legacy?

If you believe you're not here to follow trends, but to create them — then this is your moment. Step up and claim your role as the digital architect of a nationwide movement.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)
• Facebook Advertising: 3 years (Preferred)

Language:

• Good English (Required)

Work Location: In person