Digital Marketing Manager

Job Title: Digital Marketing Manager - Social Media & Performance Marketing

Position Summary:

Key Responsibilities:

Social Media Management:

• Develop and execute comprehensive social media strategies aligned with overall marketing goals and brand guidelines.
• Manage and grow our presence on key social media platforms (e.g., Instagram, Facebook, X, LinkedIn, YouTube), ensuring consistent brand voice and aesthetic.
• Create, curate, and schedule engaging and high-quality content (e.g., photos, videos, stories, reels, carousels) that resonates with our target audience and promotes our offerings.
• Monitor social media trends, tools, and applications, and actively participate in relevant conversations.
• Engage with our online community, respond to comments and messages, and foster positive relationships with guests and followers.
• Plan and execute social media campaigns, contests, and collaborations to increase brand awareness and engagement.
• Track, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.

Performance Marketing (Paid Media):

• Plan, execute, and optimize paid digital advertising campaigns across various channels, including Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and other relevant platforms (e.g., TikTok Ads, LinkedIn Ads if applicable).
• Manage campaign budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Develop compelling ad copy, visuals, and landing pages to drive conversions.
• Monitor campaign performance daily, making data-driven adjustments and optimizations to improve key metrics (e.g., CTR, CPC, conversions, cost per acquisition).
• Implement A/B testing strategies for ads, landing pages, and audience targeting.
• Provide regular performance reports, analyzing campaign effectiveness and identifying opportunities for growth and improvement.

General Digital Marketing:

• Collaborate with the sales, revenue, and F&B teams to align marketing efforts with business objectives and promotional calendars.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the hospitality industry.
• Utilize analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion funnels, providing actionable insights.
• Assist with email marketing campaigns and content marketing initiatives as needed.
• Manage relationships with external agencies or vendors as required.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3-5 years of demonstrable experience in digital marketing, with a strong focus on social media management and paid performance marketing.

• Proven work experience in the hospitality industry (hotels, resorts, restaurants, travel) is highly preferred.

• In-depth knowledge and hands-on experience with social media platforms and management tools.
• Expertise in setting up, managing, and optimizing campaigns on Google Ads and Meta Ads Manager.
• Strong understanding of SEO principles and how they integrate with overall digital marketing strategies.
• Proficiency in web analytics tools (e.g., Google Analytics 4).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to analyze data, draw actionable insights, and make data-driven decisions.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Self-motivated, proactive, and able to work both independently and as part of a team.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.