Digital Marketing Manager

We're looking for a highly driven Digital Marketing Manager to build, own, and scale the digital marketing engine at AI Marketing Lab. This role is critical in driving demand generation, improving discoverability, and pushing conversions via paid performance channels, SEO, and content marketing. You should be hands-on, analytical, and creative, with prior experience in B2B, B2C, SaaS, marketplaces, or platforms - preferably in a start-up environment.

The Core Responsibilities For The Job Include The Following

Paid Marketing and Performance:

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn,Amazon etc.
• Build user funnels to improve lead quality, reduce CAC, and improve campaign ROI.
• Manage budgets and experiment with targeting, creatives, and attribution models.
• Monitor analytics, produce reports, and identify opportunities to scale.

SEO And Organic Growth

• Develop and implement an SEO strategy focused on improving rankings, domain authority, and organic lead flow.
• Conduct keyword research, competitor benchmarking, and optimization.
• Work with content and tech teams to improve site architecture, linking, and speed.

Content And Brand Marketing

• Work with teams to produce high-quality content (blogs, whitepapers, case studies).
• Distribute content across channels to improve brand recall and search visibility.
• Collaborate with product and design teams to shape messaging and storytelling.

Martech And Analytics

• Set up and manage tools like Google Analytics, GTM, Mixpanel, HubSpot, Zoho, or similar for tracking user journeys and funnel metrics.
• Build dashboards and report on key performance indicators weekly and monthly.

Collaboration And Strategy

• Work with product, sales, and customer success teams to align on campaign goals.
• Support the team in running webinars, email/WhatsApp drips, and activation campaigns.

Requirements

• 3-8 years of experience in digital marketing, and startup experience is a plus.
• Proven track record of running high-performing performance marketing campaigns.
• (Google, Meta, LinkedIn, etc. ) independently.
• Experience in B2C marketing, SaaS, industrial, marketplace, platforms, or related verticals preferred.
• Strong grip on SEO, Keyword research, and Content Strategy.
• Proficient with tools like Google Ads, GA4 SEMrush/Ahrefs, Meta Business Manager, or similar.
• Self-starter mindset with ownership mentality and ability to work in fast-paced environments.
• Excellent written and verbal communication skills.

Good To Have

• Prior experience in marketing to Indian and Global MSMEs or Manufacturing audiences.
• Familiarity with landing page tools (Unbounce, Webflow), CRM tools (Zoho), and WhatsApp/email automation platforms.
• Basic understanding of HTML/CSS/WordPress for landing page troubleshooting.