Digital Marketing Manager

We are looking for a strategic, data-driven, and highly skilled Digital Marketing Manager to lead all digital initiatives and drive growth for our brand. The ideal candidate should be strong in planning, execution, analytics, and team management — with the ability to scale performance across all platforms.

Location: Khar west

Key Responsibilities1. Strategy & Leadership

• Develop and execute a full-funnel digital marketing strategy
• Plan monthly and quarterly marketing calendars
• Lead the digital marketing team (executives, designers, agencies)
• Manage budgets, allocations, and performance targets

2. Performance Marketing

• Plan and optimize Google Ads (Search, Display, YouTube, Performance Max)
• Manage Meta Ads (Facebook & Instagram campaigns)
• Conduct keyword research, competitor analysis, and audience segmentation
• Track ROAS, CAC, conversions, and spend efficiency

3. SEO & Website Management

• Oversee on-page, off-page, and technical SEO
• Conduct monthly SEO audits
• Manage website updates, landing pages, and content optimization
• Improve ranking, traffic, and domain authority

4. Content & Social Media

• Oversee creation of high-quality content for social platforms
• Approve creatives, copies, reels, ad visuals, and storytelling
• Monitor engagement, growth, and platform insights
• Ensure brand consistency across all visuals and communication

5. Creative & Branding

• Guide the design team on brand visuals
• Ensure packaging, menus, and branding assets meet brand standards
• Coordinate with agencies, printers, and external vendors

6. Analytics & Reporting

• Track KPIs: conversions, leads, engagement, traffic, revenue
• Build weekly and monthly performance dashboards
• Use tools like Google Analytics, Search Console, Ads Manager, SEMrush, Hotjar

7. Collaboration

• Work with product, sales, and operations teams for campaigns
• Coordinate launches, festivals, events, and seasonal promotions

Skills & Requirements

• 3–6 years experience in digital marketing
• Strong understanding of Google Ads, Meta Ads, SEO, and Analytics
• Good design sense and working knowledge of Photoshop / Canva
• Strong leadership, planning, and communication skills
• Ability to manage multiple projects under tight timelines
• Experience in a food brand, restaurant, QSR, café, or FMCG is a big advantage
• Ability to analyze data and make strategic decisions

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person