Plan, execute, and optimize performance marketing campaigns on:
Meta Ads (Facebook, Instagram)
Google Ads (Search, Display, YouTube)
LinkedIn Ads, Twitter Ads, and other platforms as needed
Conduct audience research, competitor analysis, and ad funnel creation to improve targeting and engagement.
Create ad copies, headlines, CTAs, and basic visual briefs or collaborate with the design team.
Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPL, ROAS, etc.) regularly.
A/B test creatives, ad placements, and landing pages to improve conversions.
Track and measure conversions using tools like Meta Pixel, Google Tag Manager, and Analytics.
Stay up to date with the latest platform updates, ad policies, and industry trends.
Collaborate with the content, design, and SEO teams to ensure campaign alignment.
Manage budgets effectively and ensure optimal ad spend and ROI.
Suggest growth hacks and performance strategies for scaling campaigns.

Key Requirements

Bachelor's degree in marketing, business, communications, or a related field.
1-3 years of hands-on experience in running Meta and other paid ad campaigns.
In-depth knowledge of Meta Business Suite, Facebook Ads Manager, and Google Ads platform.
Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, Facebook Pixel, etc.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
Experience with lead generation and e-commerce campaigns is a plus.
Google Ads and Meta Ads certifications are preferred.

About Company: EVA2Z Electric is a rapidly growing electric vehicle (EV) company focused on revolutionizing the two-wheeler industry in India. Established just 1.5 years ago, EVA2Z offers a range of affordable, high-quality electric scooters designed for urban commuting and last-mile delivery. Our company is bootstrapped and has been incubated by four prestigious institutions, driving our vision to provide sustainable mobility solutions. We cater to both B2B and B2C markets, with strategic partnerships across major industries like Zomato, Blinkit, Rapido, and more. EVA2Z also operates internationally, with a recent expansion into Nepal. In addition to our EV offerings, we've developed a SaaS-based fleet management solution, streamlining operations for last-mile delivery businesses. Join EVA2Z Electric and be part of an innovative team that is shaping the future of mobility, making electric vehicles accessible to all!

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