Digital Marketing Head

ob Title: Digital Marketing Head Location: Calicut (Kozhikode), Kerala Organization: Beat Educations Job Type: Full-Time Experience: 5–8 Years Salary: Competitive, based on experience About Beat Educations Beat Educations is a fast-growing educational institution based in Calicut, Kerala, dedicated to delivering high-quality academic programs and career guidance. As we scale our operations and digital outreach, we are seeking a dynamic Digital Marketing Head to lead and innovate our digital marketing strategy, with a focus on measurable growth and brand leadership. Role Overview As the Digital Marketing Head , you will be responsible for building and leading the institution’s digital marketing strategy across platforms. You will manage a team, drive performance marketing, brand awareness, lead generation, and customer engagement efforts to achieve institutional goals. Key Responsibilities Develop and execute end-to-end digital marketing strategies aligned with business objectives. Oversee paid marketing campaigns across: Google Ads Meta (Facebook/Instagram) Ads YouTube Ads Programmatic Advertising Manage and optimize organic growth channels: SEO (on-page and off-page) Content Marketing Social Media Email Marketing Allocate and manage digital marketing budgets effectively across campaigns. Lead data-driven performance marketing initiatives, optimizing for metrics such as CPL, CPA, CTR, ROAS, and LTV. Collaborate with creative, content, and product teams to produce high-converting creatives and landing pages. Oversee marketing automation workflows and retargeting funnels. Analyze data from platforms such as Google Analytics, Search Console, GTM, Meta Business Suite, and CRM systems. Present weekly, monthly, and quarterly performance reports to management with actionable insights. Stay updated with the latest digital trends, tools, and best practices. Team Management Build, lead, and mentor a small but high-performing marketing team. Define team KPIs and foster a results-oriented culture. Coordinate with external vendors, agencies, and consultants when needed. Required Skills & Qualifications 5–8 years of hands-on digital marketing experience, with at least 2 years in a leadership role. Proven track record of managing high-budget ad campaigns and driving ROI. Expertise in tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, Search Console, SEMrush/Ahrefs, and email marketing platforms. Strong grasp of digital marketing metrics and analytics. Excellent leadership, communication, and decision-making skills. Bachelor’s degree in Marketing, Business, or related field. MBA is a plus. Experience in the education sector or D2C (direct-to-consumer) businesses is a strong advantage. Job Types: Full-time, Permanent Schedule: Day shift Experience: Digital marketing: 2 years (Required) Location: Calicut, Kerala (Required) Work Location: In person