Digital Marketing Expert

Job Summary:

We are seeking a dynamic and multi-skilled Marketing Executive with strong experience in digital marketing, social media management, and a working understanding of UI/UX. The ideal candidate will play a pivotal role in enhancing brand awareness, executing marketing strategies, and driving campaign performance across multiple business verticals of Unicrop Biochem.

Key Responsibilities: Brand Awareness & Marketing Strategy:

• Plan and implement 360° marketing campaigns that support brand positioning and business growth.
• Develop and execute strategies to increase brand visibility and engagement across platforms.
• Coordinate internal teams to maintain consistent branding across all media.

Digital Marketing & Social Media:

• Manage all digital marketing channels (Google Ads, SEO, Social Media, Email, etc.).
• Create, monitor, and analyze performance of social media content across platforms like Instagram, LinkedIn, Facebook, and YouTube.
• Identify digital trends and insights and optimize performance based on data-driven decisions.

Content & Creative Execution:

• Work closely with the design team to develop marketing creatives, brochures, and social media assets.
• Collaborate on ad copy, visuals, and messaging to ensure brand alignment.

UI/UX Design Support:

• Assist the web/tech team in website UI/UX improvement suggestions.
• Coordinate with UI/UX designers to improve landing page experiences for campaigns.

Market & Competitor Research:

• Conduct market analysis to identify trends, competitor strategies, and customer insights.
• Use findings to support new campaign development and content ideation.

Team Collaboration & Communication:

• Coordinate with sales, product, and management teams to align marketing strategies.
• Participate in marketing planning meetings, reviews, and reporting.
• Ensure all campaigns and activities support business and brand objectives.

Key Skills Required:

• Strong knowledge of digital marketing tools and analytics platforms
• Hands-on experience in social media management & ad platforms
• Good understanding of SEO, content marketing, and branding
• Basic understanding of UI/UX principles and user-centric design
• Excellent communication, coordination, and multitasking skills
• Creative thinking and strong attention to detail

Preferred Qualifications:

• Bachelor's degree in Marketing, Mass Communication, or a related field
• Minimum 2 years of experience in marketing/digital marketing
• Candidates from Vadodara or nearby areas will be given preference
• Experience working in cross-functional teams or B2B/B2C sectors is a plus

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹26,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person