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Home
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Techtail inc.
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Digital Marketing Expert

Digital Marketing Expert

Techtail inc.

3 years

0 Lacs

Jaipur Rajasthan India

Posted:1 day ago| Platform:

Apply

Skills Required

marketing strategy creativity ads planning score tracking reports optimization seo support management engagement data communication reporting multitasking

Work Mode

On-site

Job Type

Full Time

Job Description

About Us:

Techtail Inc.

Role Overview:

Google Ads Expert

Key Responsibilities:

✅ Independently manage end-to-end
Google Ads campaigns
(Search, Display, Video).
✅ Conduct detailed
keyword research
,
audience targeting
, and
bid strategy planning
.
✅ Run
A/B tests
, optimize CTR & Quality Score, and improve
lead quality
.
✅ Monitor and manage campaign budgets, CPL, and ROAS targets.
✅ Track performance via
GA4
,
Google Tag Manager
, and
conversion tracking tools
.
✅ Create performance reports with actionable insights and optimization recommendations.
✅ Collaborate with creative teams for ad copy, creatives, and landing page improvements.
✅ Contribute to
Meta Ads
campaigns as secondary platform support.
✅ Assist with
basic SEO tasks
and provide input for
on-page and off-page strategies
.
✅ Support
social media management efforts
including post planning, boosting, and engagement tracking.
✅ Stay updated with latest trends in paid media, algorithm updates, and ad policies.

Requirements:

🎯
1–3 years
of hands-on experience in
Google Ads campaign management
.
🎯 Proficiency with
Google Ads Manager
,
GA4
,
GTM
, and
Search Console
.
🎯 Basic understanding of
Meta Ads (Facebook/Instagram)
ad setup and optimization.
🎯 Familiarity with
SEO
,
social media tools
, and general digital marketing strategy.
🎯 Strong analytical mindset with data-driven decision-making ability.
🎯 Good communication, reporting, and multitasking skills.

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