Digital Marketing Expert

Company description

BEAT Educations, with over 10 years of industry excellence, is redefining education by offering personalized and cutting edge-instruction. our expertly curated courses in python programming, data analytics, and SAP proficiency provide hands-on, practical learning experiences tailored to meet industry demands. We combine over a decade of expertise with modern technology to create a dynamic and learning environment, aiming to set trends for the future. join us to revolutionize education and technology, building a future where innovation and knowledge go hand in hand.

Responsibilities

Google Ads Expert

Technical & Platform Skills: Google Ads proficiency ,Strong keyword research ,Campaign setup & optimization, Understanding of Quality Score , Conversion tracking setup, Audience targeting, Performance reporting, Using Google Analytics 4, Google Ads reports, Budget pacing & bid optimization, Analytical & Strategic Skills, Tools & Technical Knowledge

Analytical & Strategic Skills: Ability to analyze campaign data and identify optimization opportunities ,Understanding of marketing funnels and customer journey, Competency with ROAS, CPA, CTR, CVR, CPL and other performance metrics, Ability to translate insights into clear recommendations for clients or team members, Competence in competitor analysis and market research

Ad Copywriting & Creative Skills:

Tools & Technical Knowledge: Google Analytics 4 (GA4),Google Tag Manager, Looker Studio (dashboard

creation),Familiarity with keyword tools (SEMrush, Ahrefs, Keyword Planner),Basic Excel/Sheets skills

Soft Skills: Strong communication skills for presenting results and explaining strategy, Ability to manage multiple campaigns or clients at once, Strong attention to detail, Ability to work independently and make data-driven decisions Collaborative mindset when working with designers, copywriters, or account managers

Digital Marketing Executive:

Technical & Platform skills -Strong understanding of Meta Ads Manager ( Facebook & Instagram campaigns),Ability to set up and optimize campaign objectives:,

Understanding of campaign structure Experience with pixel setup, custom conversions, and event prioritization(Aggregated Event Measurement) ,Audience creation and segmentation, including-Custom Audiences, Lookalikes, Interest-based targeting, Analytical & Optimization Skills, Creative & Copywriting Skills, Tools & Technical Knowledge- Meta Business Suite & Ads Manager, Facebook Events Manager, Google Analytics 4,Canva / basic design knowledge (bonus),Looker Studio or

reporting tools ,Spreadsheet skills (Excel/Sheets: formulas, pivot tables)

Soft Skills- Strong communication when explaining performance and strategy, Analytical thinking + attention to detail ,Ability to manage multiple ad accounts or projects at once,

Problem-solving mindset (e.g., dealing with learning phase, rejected ads, pixel issues),Ability to plan and execute tests (creatives, audiences, placements)

Qualifications

• Degree in Digital marketing or a related field
• 2 years of experience
• strong proficiency in Google Ads(Search, Display, Video, Performance Max)
• Strong experience with
  Meta Ads Manager and Ability to set up and optimize campaigns based on objectives
• Ability to analyze campaign data and identify optimization opportunities
• Strong understanding of marketing funnels and customer journey
• Ability to translate data insights into actionable recommendations
• Ability to write engaging ad copy for Google & Meta ads
• Good understanding of creative best practices
• Ability to collaborate with designers to improve ad creatives
• Canva knowledge (bonus)
• Strong communication skills for reporting & strategy presentations
• Ability to manage multiple campaigns or client accounts
• High attention to detail and accuracy
• Problem-solving mindset (handling pixel issues, rejected ads, learning phase, etc.)