Digital Marketing Executive

Digital Marketing Executive (Content Writing Experience)

Job Overview:

Digital Marketing Executive

Key Responsibilities:

Digital Marketing:

• Plan and execute digital marketing campaigns across various channels, including SEO, PPC, email marketing, and social media.
• Monitor and optimize campaigns for better performance and ROI.
• Analyze website traffic and user engagement metrics using tools like Google Analytics.
• Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Conduct keyword research and implement on-page and off-page SEO strategies.

Content Writing & Marketing:

• Create compelling, engaging, and SEO-friendly content for blogs, websites, social media, and email campaigns.
• Develop marketing copy for ads, landing pages, and promotional materials.
• Research industry trends and craft thought leadership articles and case studies.
• Edit and proofread content to ensure clarity, quality, and brand consistency.

Other Responsibilities:

• Collaborate with the design and development teams to ensure cohesive branding and user experience.
• Stay updated with the latest digital marketing trends and tools.
• Assist in influencer marketing and brand collaborations.

Requirements:

• Bachelor’s degree

  in Marketing, Communications, Journalism, or a related field.

• 1-3 years

  of experience in digital marketing and content writing.
• Strong understanding of

  SEO, Google Ads, Facebook Ads, and email marketing tools

  .
• Excellent writing, editing, and proofreading skills.
• Hands-on experience with tools like

  Google Analytics, SEMrush, Ahrefs, and WordPress

  .
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creativity and problem-solving skills.

Preferred Skills:

• Experience with graphic design tools like

  Canva, Photoshop, or Illustrator

  .
• Basic knowledge of

  HTML and CSS

  is a plus.
• Experience with CRM and marketing automation tools.