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The iThrive
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Digital Marketing Executive

Digital Marketing Executive

The iThrive

1 years

0 Lacs

pune maharashtra india

Posted:5 days ago| Platform:

Apply

Skills Required

marketing management content strategy outreach engagement positioning nutrition branding twitter schedule analyze leadership research trending video planning writing storytelling

Work Mode

On-site

Job Type

Full Time

Job Description

About The Role

We are looking for a

dynamic and strategic Social Media Manager

to build and enhance the personal brand of

Mugdha Pradhan, Founder & CEO of iThrive

. This role requires expertise in social media management, content strategy, PR outreach, and personal brand marketing. You will be responsible for increasing Mugdha’s

online presence, audience engagement, performance marketing, media visibility, and positioning her as a thought leader in the functional nutrition and holistic health space

.Key Responsibilities⬛ Social Media Strategy & Management

Develop and execute a comprehensive personal branding strategy across Instagram, LinkedIn, Twitter, YouTube, and Facebook.
Create, schedule, and manage high-quality content, including reels, carousels, tweets, LinkedIn articles, and YouTube videos.
Engage actively with the audience, responding to comments, DMs, and fostering community growth.
Analyze social media insights and optimize content for maximum reach and engagement.
Increase reach through performance marketing.

⬛ Content Creation & Thought Leadership

Work closely with Mugdha to translate her ideas, expertise, and thought leadership

into engaging content.

Research and curate trending health topics, industry insights, and personal

anecdotes

to position her as a leading voice in

functional nutrition, biohacking, and holistic health

Collaborate with designers and video editors to create high-impact visuals and video content.

⬛ PR & Media Outreach

Identify and pursue media and PR opportunities to get Mugdha featured in top health, wellness, and business publications.
Build and maintain relationships with journalists, podcast hosts, and event organizers for interviews, guest features, and speaking engagements.
Craft compelling press releases, media pitches, and guest article submissions.

⬛ Partnerships & Collaborations

Scout and manage brand collaborations, podcast invites, and industry partnerships

to expand Mugdha’s influence.

Identify and engage with influencers, entrepreneurs, and wellness leaders for potential collaborations.

⬛ Event & Speaking Engagements

Promote Mugdha’s speaking engagements, masterclasses, and media appearances

effectively across platforms.

Assist in the planning and marketing of webinars, panel discussions, and keynote addresses.

Requirements

Proven experience (6 months to 1+ years) in social media management and personal branding.
Strong understanding of Instagram, LinkedIn, YouTube, and Twitter growth strategies.
Experience in PR, media outreach, and securing press coverage.
Excellent content writing and storytelling skills.
Ability to work in a fast-paced, high-visibility role
Passion for health, wellness, and functional nutrition is a plus!

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