Digital Marketing Executive

We are seeking a creative, analytical, and versatile Digital Marketing Specialist with 1-3 years of experience to join our dynamic marketing team. The ideal candidate will have a passion for all things digital and a proven ability to develop and execute effective online marketing campaigns. This role requires a hands-on approach to content creation (including leveraging AI tools), email marketing, paid advertising, video creation, and graphic design to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

• Content & AI Strategy:

  Develop, create, and manage engaging and SEO-friendly content for various digital platforms, including website, blog, social media, and email.
• Utilize AI-powered tools for content ideation, creation, optimization, and analysis to improve efficiency and effectiveness.
• Stay updated on the latest AI trends and tools in digital marketing and identify opportunities for implementation.

• Email Marketing:

  Plan, execute, and manage email marketing campaigns, including template design, list segmentation, A/B testing, and performance analysis.
• Develop and implement lead nurturing workflows and automated email sequences.
• Monitor and report on key email marketing metrics (open rates, click-through rates, conversions).

• Paid Advertising:

  Develop, launch, and manage paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Conduct keyword research, ad copywriting, bid management, and A/B testing to optimize campaign performance.
• Monitor campaign budgets and analyze results to ensure a strong ROI.

• Video Creation:

  Conceptualize, script, shoot, and edit short-form and long-form video content for marketing purposes (e.g., social media, website, ad campaigns).
• Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar mobile/web-based tools).

• Graphic Design:

   Design visually appealing graphics for digital and print marketing materials, including social media posts, website banners, email templates, ad creatives, and presentations.
• Proficiency with graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, or Canva).

• Analytics & Reporting:

  Track, analyze, and report on the performance of all digital marketing campaigns and initiatives using tools like Google Analytics, social media analytics, and email marketing platform reports.
• Provide insights and recommendations for optimizing strategies and improving results.

• Collaboration & Trends:

  Collaborate with internal teams (e.g., sales, product) to ensure cohesive marketing efforts.

• WhatsApp Marketing:

  Develop and implement WhatsApp marketing strategies for customer communication, promotions, and support, adhering to best practices and platform policies.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Benefits

StarClinch

Our office is located in Okhla Phase 2, New Delhi.

Perks:

• Health + Accidental Insurance worth ₹7 Lacs
• Free Doctor Consultations
• Annual Guaranteed Bonus
• Exposure to how things work in a startup
• The extensive learning curve in the field
• Informal dress code
• Flexible working hours
• Premium Office and workspace