Digital Marketing Executive

📌 Job Description – Digital Marketing Executive (Photo Studio) Position: Digital Marketing Executive Location: [Your Studio Location, e.g., Surat, Gujarat] Employment Type: Full-time (Work from Office) About Us We are a premium photo studio specializing in wedding photography, maternity shoots, baby & kids photography, and pre-wedding shoots. With a strong focus on creativity and client satisfaction, we are now looking for a Digital Marketing Executive to manage our online presence, generate quality leads, and grow our brand visibility. Key Responsibilities1. 1. Social Media Management Create & upload posts, reels, and stories on Instagram, Facebook, YouTube, etc. Maintain theme-based posts (wedding, maternity, baby shoots, pre-wedding). Reply to comments & DMs professionally. Schedule posts with trending hashtags & captions. 2. WhatsApp Marketing Upload daily WhatsApp Status (latest shoots, behind the scenes, offers). Maintain WhatsApp Broadcast List of leads & past clients. Send bulk messages (festive greetings, promotions, offers, seasonal campaigns). Share new shoot highlights & package details. Follow up with warm/cold leads using pre-approved templates. 3. Advertising & Lead Generation Run & monitor Facebook/Instagram Ads + Google Ads. Optimize ad targeting (location, interests, demographics). Track daily ad spend vs. leads generated. Retarget visitors & non-converted enquiries with follow-up ads. 4. Content Creation Plan & maintain weekly content calendar. Write captions, blog posts, and ad copies. Capture & edit BTS content during shoots. Coordinate with photographers/editors for marketing creatives. Design/edit short reels & graphics (basic Canva/video editing). 5. Website & SEO Update website portfolio & blogs with fresh shoots. Perform basic SEO with relevant keywords (e.g., “wedding photographer in Surat”). Monitor & optimize Google My Business (reviews, photos, Q&A, updates). 6. Lead & CRM Handling Track leads from Instagram, WhatsApp, Google Ads & website. Maintain enquiry records in Google Sheets/CRM. Forward qualified leads to sales/studio manager. Follow up with cold leads via WhatsApp/email. 7. Analytics & Reporting Prepare daily/weekly reports on: Social media growth & engagement Leads generated Ad spend vs. ROI WhatsApp engagement (status views, replies, bulk message reach) Submit reports via Google Form/Excel. 8. Brand Growth Collaborate with influencers, mom bloggers, and wedding pages. Run seasonal campaigns (Valentine’s Day, Janmashtami, Diwali, Wedding Season). Plan contests, giveaways & referral programs. 9. Studio Support (Optional) Capture behind-the-scenes content during shoots. Help design brochures/posters for events & promotions. Suggest new creative marketing ideas to attract premium clients. Requirements Bachelor’s degree in Marketing, Mass Communication, or related field (preferred). 1–3 years of experience in digital marketing/social media (freshers with strong skills may apply). Strong knowledge of Instagram, Facebook, YouTube marketing. Hands-on experience with Meta Ads Manager & Google Ads. Basic knowledge of SEO & Google My Business. Proficiency in Canva/Photoshop & short video editing tools. Strong communication & copywriting skills. Ability to multitask & meet deadlines. What We Offer A creative & growth-driven work environment. Opportunity to work on high-end wedding & baby photography projects. Exposure to premium clientele. Performance-based incentives in addition to salary. 📌 Main Goal: Drive More Visibility + More Enquiries + More Bookings for the Studio.