📌 Job Description – Digital Marketing Executive (Photo Studio) Position: Digital Marketing Executive Location: [Your Studio Location, e.g., Surat, Gujarat] Employment Type: Full-time (Work from Office) About Us We are a premium photo studio specializing in wedding photography, maternity shoots, baby & kids photography, and pre-wedding shoots. With a strong focus on creativity and client satisfaction, we are now looking for a Digital Marketing Executive to manage our online presence, generate quality leads, and grow our brand visibility. Key Responsibilities1. 1. Social Media Management Create & upload posts, reels, and stories on Instagram, Facebook, YouTube, etc. Maintain theme-based posts (wedding, maternity, baby shoots, pre-wedding). Reply to comments & DMs professionally. Schedule posts with trending hashtags & captions. 2. WhatsApp Marketing Upload daily WhatsApp Status (latest shoots, behind the scenes, offers). Maintain WhatsApp Broadcast List of leads & past clients. Send bulk messages (festive greetings, promotions, offers, seasonal campaigns). Share new shoot highlights & package details. Follow up with warm/cold leads using pre-approved templates. 3. Advertising & Lead Generation Run & monitor Facebook/Instagram Ads + Google Ads. Optimize ad targeting (location, interests, demographics). Track daily ad spend vs. leads generated. Retarget visitors & non-converted enquiries with follow-up ads. 4. Content Creation Plan & maintain weekly content calendar. Write captions, blog posts, and ad copies. Capture & edit BTS content during shoots. Coordinate with photographers/editors for marketing creatives. Design/edit short reels & graphics (basic Canva/video editing). 5. Website & SEO Update website portfolio & blogs with fresh shoots. Perform basic SEO with relevant keywords (e.g., “wedding photographer in Surat”). Monitor & optimize Google My Business (reviews, photos, Q&A, updates). 6. Lead & CRM Handling Track leads from Instagram, WhatsApp, Google Ads & website. Maintain enquiry records in Google Sheets/CRM. Forward qualified leads to sales/studio manager. Follow up with cold leads via WhatsApp/email. 7. Analytics & Reporting Prepare daily/weekly reports on: Social media growth & engagement Leads generated Ad spend vs. ROI WhatsApp engagement (status views, replies, bulk message reach) Submit reports via Google Form/Excel. 8. Brand Growth Collaborate with influencers, mom bloggers, and wedding pages. Run seasonal campaigns (Valentine’s Day, Janmashtami, Diwali, Wedding Season). Plan contests, giveaways & referral programs. 9. Studio Support (Optional) Capture behind-the-scenes content during shoots. Help design brochures/posters for events & promotions. Suggest new creative marketing ideas to attract premium clients. Requirements Bachelor’s degree in Marketing, Mass Communication, or related field (preferred). 1–3 years of experience in digital marketing/social media (freshers with strong skills may apply). Strong knowledge of Instagram, Facebook, YouTube marketing. Hands-on experience with Meta Ads Manager & Google Ads. Basic knowledge of SEO & Google My Business. Proficiency in Canva/Photoshop & short video editing tools. Strong communication & copywriting skills. Ability to multitask & meet deadlines. What We Offer A creative & growth-driven work environment. Opportunity to work on high-end wedding & baby photography projects. Exposure to premium clientele. Performance-based incentives in addition to salary. 📌 Main Goal: Drive More Visibility + More Enquiries + More Bookings for the Studio.
Maintain a database of enquiries (CRM / Excel). Client Handling Call new leads & explain photo studio services (wedding, maternity, baby shoots, etc.). Arrange studio visits & showcase albums, videos, and packages. Build rapport with clients and understand their needs. Sales & Conversions Convert enquiries into confirmed bookings. Share quotations & negotiate as per client’s budget. Upsell premium services (albums, reels, cinematic videos, drone shots, etc.). Relationship Building Maintain long-term relationships with past clients (birthdays, anniversaries follow-up). Handle VIP & referral clients politely. Ask happy clients for reviews & referrals. Market Research Study competitor studios & their pricing. Suggest new packages, trends, and creative ideas to management. Track seasonal demand (wedding season, festivals, maternity trends). Reporting Prepare weekly sales & enquiry reports. Update lead status (Hot, Warm, Cold). Report conversion ratio to management. Team Coordination Coordinate with photographers, editors & studio manager for booking schedules. Ensure proper communication of client requirements to the operations team. Lead Generation Collect leads from Instagram, Facebook, Google Ads, WhatsApp, and wedding portals. Visit wedding planners, decorators, banquet halls, event managers for tie-ups.
Maintain a database of enquiries (CRM / Excel). Client Handling Call new leads & explain photo studio services (wedding, maternity, baby shoots, etc.). Arrange studio visits & showcase albums, videos, and packages. Build rapport with clients and understand their needs. Sales & Conversions Convert enquiries into confirmed bookings. Share quotations & negotiate as per client’s budget. Upsell premium services (albums, reels, cinematic videos, drone shots, etc.). Relationship Building Maintain long-term relationships with past clients (birthdays, anniversaries follow-up). Handle VIP & referral clients politely. Ask happy clients for reviews & referrals. Market Research Study competitor studios & their pricing. Suggest new packages, trends, and creative ideas to management. Track seasonal demand (wedding season, festivals, maternity trends). Reporting Prepare weekly sales & enquiry reports. Update lead status (Hot, Warm, Cold). Report conversion ratio to management. Team Coordination Coordinate with photographers, editors & studio manager for booking schedules. Ensure proper communication of client requirements to the operations team. Lead Generation Collect leads from Instagram, Facebook, Google Ads, WhatsApp, and wedding portals. Visit wedding planners, decorators, banquet halls, event managers for tie-ups.