Job
Description
A Digital Marketing Executive in the salary range of 30k to 45k (depending on the region and experience) typically plays a key role in planning and executing digital marketing strategies across various channels. Job Title: Digital Marketing Executive Salary: ₹30,000 to ₹45,000 per month (depending on experience) Department: Marketing Role Overview: As a Digital Marketing Executive, you will be responsible for driving and implementing the company’s digital marketing efforts. This role requires a mix of creative thinking, strategic planning, and technical expertise to generate leads, increase online visibility, and contribute to the overall growth of the brand. Key Responsibilities: Digital Strategy Implementation: Develop, implement, and manage digital marketing campaigns across various online platforms (e.g., SEO, SEM, Email Marketing, Social Media, Paid Ads). Conduct market research to identify new trends and opportunities within digital marketing and adapt strategies accordingly. Search Engine Optimization (SEO): Optimize website content for organic search (on-page and off-page SEO). Conduct keyword research, optimize landing pages, and track performance using tools like Google Analytics, Ahrefs, SEMrush, etc. Social Media Management: Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Monitor social media channels, engage with followers, and build community relationships. Create and schedule content (images, blogs, posts) to engage the audience. Paid Advertising (PPC): Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other relevant platforms. Track ROI, generate leads, and report on ad performance metrics. Content Marketing: Create and curate engaging content for blogs, newsletters, email campaigns, and social media posts. Work closely with the content team to ensure consistency across all digital channels. Email Marketing: Plan, execute, and optimize email marketing campaigns, including newsletters, promotional emails, and customer lifecycle emails. Maintain and segment email lists for targeted marketing. Analytics & Reporting: Monitor website traffic, conversion rates, and other relevant KPIs. Create monthly reports detailing campaign performance, insights, and recommendations for improvement. Collaboration & Coordination: Work closely with other departments (sales, creative, design) to ensure brand consistency and smooth campaign execution. Coordinate with agencies, influencers, or freelance content creators when necessary. Stay Up-to-Date with Digital Trends: Keep up-to-date with the latest trends, tools, and best practices in digital marketing. Attend webinars, conferences, or workshops to stay informed about new developments in the digital space. Requirements: Experience: 1-3 years of experience in digital marketing, especially in SEO, SEM, content marketing, or social media. Skills: Strong understanding of digital marketing tools (Google Analytics, SEMrush, Hootsuite, etc.). Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Familiarity with social media platforms and best practices for marketing. Basic knowledge of HTML, CSS, or CMS platforms (WordPress, Shopify) is a plus. Education: A degree in Marketing, Communications, or related field (preferred). Additional Qualities: Strong analytical skills and attention to detail. Creative thinking and a passion for digital marketing. Ability to work independently and as part of a team. Strong communication skills, both written and verbal. Benefits: Competitive salary package. Opportunity to work with a dynamic team. Flexible working hours. Health and wellness benefits. Training and development opportunities.
