Digital Marketing Executive

Job Description

Key Responsibilities: Social Media Management: Handle daily management and content creation for all of our brand’s social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.). Content Creation: Develop creative and engaging posts, images, videos, and other content for social media platforms. Campaign Management: Design and implement digital marketing campaigns, including paid ads, promotions, and organic strategies to drive engagement, website traffic, and sales. Brand Strategy: Ensure all content aligns with the voice, style, and values of our brands. Consistently reflect brand tone and messaging across all platforms. Community Engagement: Interact with followers, respond to comments, and manage customer interactions across social platforms. Analytics & Reporting: Track, analyze, and report on social media metrics to assess performance, growth, and ROI. Utilize insights to refine future strategies. Collaboration: Work with the marketing team to align social media efforts with overall marketing goals, and collaborate on brand initiatives, promotions, and events. Trends Monitoring: Stay up-to-date with the latest digital trends, social media tools, algorithms, and best practices to ensure innovative content strategies. Qualifications: 3+ years of experience in digital marketing or social media management. Strong knowledge of social media platforms, trends, and tools (Instagram, Facebook, LinkedIn, Twitter, etc.). Excellent written and verbal communication skills, with a creative flair for content creation. Proficient in graphic design tools (Canva, Adobe Creative Suite, etc.) and video editing software. Solid understanding of SEO, paid ads, and analytics tools (Google Analytics, Facebook Insights, etc.). Experience with creating and managing paid advertising campaigns on social media. Strong organizational and time management skills, with the ability to manage multiple accounts and priorities. A self-starter with the ability to work independently and as part of a team. A portfolio or samples of prior social media content creation is a plus. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Ability to commute/relocate: Panaji, Goa: Reliably commute or planning to relocate before starting work (Preferred) Experience: Social media marketing: 2 years (Preferred) Work Location: In person Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Ability to commute/relocate: Panaji, Goa: Reliably commute or planning to relocate before starting work (Preferred) Experience: Content creation & Social media management: 1 year (Preferred) Work Location: In person