Digital Marketing Executive

About Us

"Red & White Education Pvt Ltd,

As a Digital Marketing Executive at Red & White Multimedia Education, you will be responsible for developing and implementing our social media strategy across various platforms to increase brand awareness, engage our audience, and drive traffic to our website. You will collaborate closely with our Awareness team to create compelling content, manage social media campaigns, and analyze performance metrics to optimize our efforts.

Key Responsibilities:

• Planning and Strategy Development:
• Define digital marketing objectives aligned with institute goals.
• Develop a comprehensive digital Awareness strategy encompassing social media, email marketing, content marketing, and paid advertising.
• Coordinate with the Awareness team to set campaign objectives, budgets, and timelines.
• Campaign Execution:
• Implement digital marketing strategies according to the plan, ensuring timely deployment of campaigns.
• Plan and execute digital marketing campaigns across social media platforms.
• Monitor campaign performance and optimize strategies based on key metrics.
• Content Planning:
• Develop a content calendar outlining content types for each social media platform.
• Consider platform best practices and audience preferences when planning content.
• Content Creation and Curation:
• Create and curate engaging content, including text posts, videos, images, and infographics.
• Ensure all content aligns with brand guidelines and objectives.
• Audience Engagement:
• Actively engage with followers by responding to comments, messages, and mentions.
• Monitor social media for brand mentions and relevant conversations.
• Identify and engage with influencers and brand advocates.
• Analytics and Reporting:
• Analyze social media performance metrics to gauge the success of social media activities.
• Generate reports on a weekly and monthly basis, providing insights and recommendations for future campaigns.
• Frequency and Format of Reporting:
• Weekly reports for internal review, and monthly reports for stakeholders.
• Reports are formatted according to the institute template for consistency.
• Digital Marketing Report:
• Summary of executed campaigns, including objectives, channels used, budget spent, and outcomes.
• Analysis of campaign performance, including engagement rates, conversion rates, and ROI.
• Insights and recommendations for future campaigns.
• Digital Marketing Report:
• Metrics on post reach, engagement, follower growth, and other relevant KPIs.
• Summary of content posted, highlighting top-performing posts and insights gained.
• Upcoming content strategy and initiatives based on analysis.
• Analysis and Recommendations:
• Data-driven analysis of campaign performance and audience insights.
• Identification of trends, issues, and opportunities for improvement.
• Review and Feedback:
• Reports to be reviewed by team leads before being forwarded to stakeholders.
• Meetings are scheduled to discuss findings, receive feedback, and adjust strategies accordingly.

Education and Work Experience Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media marketing, with a strong understanding of various platforms and best practices.
• Excellent written and verbal communication skills, with the ability to create engaging content and interact with online communities.
• Strong analytical skills and proficiency in using social media analytics tools to track and interpret performance metrics.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of trends and innovating in the social media space.
• Ability to work effectively both independently and as part of a collaborative team environment.
• Experience with graphic design tools and video editing software is a plus.

Additional Requirements:

Why Red & White Education Pvt. Ltd.?.

• Competitive salary and performance-based bonuses
• Opportunities for career growth and professional development.
• Collaborative and inclusive work environment.
• Work with a diverse portfolio of people from various domains