Digital Marketing Executive

Job Summary:

We are looking for a results-driven Digital Marketing Executive – Performance Marketing to plan, execute, and optimize online performance campaigns across paid platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, and other performance channels with a strong understanding of analytics, conversion metrics, and campaign ROI.

Key Responsibilities:

• Plan and execute performance marketing campaigns across platforms like Google (Search, Display, YouTube), Facebook/Instagram, and other paid media channels.
• Manage campaign budgets and optimize spending to maximize ROAS (Return on Ad Spend).
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads Manager, Meta Business Suite, etc.
• Conduct A/B testing on creatives, landing pages, and ad copy to improve conversion rates.
• Collaborate with the design and content teams for campaign assets.
• Track KPIs such as CTR, CPC, CPM, CPA, Bounce Rate, Conversion Rate, etc.
• Stay up-to-date with trends in digital advertising and suggest innovative ideas to boost performance.
• Optimize ad placements, targeting, bidding strategies, and keywords for better efficiency.
• Implement retargeting and remarketing campaigns to re-engage potential leads.
• Prepare weekly/monthly reports on campaign effectiveness and present insights to management.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 1–3 years of experience in performance marketing / digital advertising.
• Proven expertise in Google Ads, Meta Ads (Facebook/Instagram), Google Analytics, and UTM tracking.
• Strong analytical skills and data-driven thinking.
• Familiarity with CRM, landing page optimization, and lead generation funnels.
• Good communication skills and ability to work in a fast-paced environment.

Preferred Skills:

• Certification in Google Ads / Facebook Blueprint / HubSpot is a plus.
• Experience in lead generation campaigns for education, e-commerce, or B2C segments.
• Working knowledge of tools like Google Tag Manager, SEMrush, Ahrefs, Hotjar, etc.

Location : Bannerghatta Road ,Bangalore - 560076

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person