Job
Description
Location: GoldenBee Global School – Bannerghatta Campus, Bangalore Type: Full-time Department: Marketing & Admissions About GoldenBee Global School GoldenBee Global School is a modern K–12 institution dedicated to nurturing future-ready learners through innovation, academic excellence, and value-based education. Located in Bannerghatta, Bangalore, the school blends experiential learning with global best practices. We are now building a robust digital presence and are looking for a Performance Marketing Specialist to lead brand visibility and drive admissions growth through social media, paid campaigns, and SEO. Role Objective To build and manage a strong digital brand presence, execute strategic lead generation campaigns, and grow online visibility through high-performing content, SEO, and targeted paid ads. Key Responsibilities 1. Social Media Branding & Content Oversight Create and manage a cohesive brand identity across platforms (Instagram, Facebook, LinkedIn, YouTube, X) Plan monthly content calendars reflecting school culture, academics, events, and achievements Coordinate with designers/content creators for compelling posts, reels, and campaigns Monitor engagement and build a follower community aligned with school values 2. Performance Marketing & Lead Generation Plan and execute paid campaigns on Meta Ads, Google Ads, LinkedIn, and X targeting parents and decision-makers Optimize campaigns to ensure low CPL (Cost Per Lead) and high conversion rates Set up landing pages, CTAs, and forms integrated with CRM systems 3. SEO & Web Optimization Perform on-page and off-page SEO for the school website Research and implement keyword strategies for blog/articles and landing pages Collaborate with the web team to improve user experience and organic reach 4. Analytics & Reporting Track and analyze campaign KPIs using Google Analytics, Meta Business Suite, and LinkedIn Analytics Generate insights and reports to guide strategy and optimize marketing efforts Monitor competitor digital activities and benchmark trends 5. School Aggregator Platforms Update and manage listings on platforms like Edustoke, UniApply, Admission24, etc. Ensure strong profile visibility, timely updates, and lead monitoring from these sources Qualifications & Skills Bachelor’s degree in Marketing, Mass Communication, or related field 2–4 years of experience in digital/brand/performance marketing, preferably in the education sector Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads Knowledge of SEO tools (Google Search Console, SEMrush, Ubersuggest) Familiarity with CRM tools like LeadSquared, Zoho, or HubSpot Creative mindset, strong communication skills, and eye for brand aesthetics Proficiency in Canva/Adobe for quick creative collaboration Key Success Metrics Brand visibility and engagement across social platforms Leads generated per month and CPL Website traffic growth and SEO rankings Aggregator platform performance Follower growth and parent community interactions Job Type: Full-time Pay: Up to ₹60,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person
