Digital Marketing Executive

1 years

1 - 2 Lacs

Posted:3 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a dynamic and results-driven Digital Marketing & Social Media Professional to join our team and drive the online presence of both our digital agency and travel & tourism business. The ideal candidate should have a passion for digital marketing, with a creative mindset and hands-on experience in executing social media and digital campaigns.

You will be responsible for managing and executing:

  • Social media content calendars and campaigns
  • Paid advertising campaigns (Google Ads, Facebook Ads, etc.)
  • SEO & website traffic strategies
  • Engaging content for travel promotions and digital brand-building
  • Analytics reporting and campaign optimization

Key Responsibilities

  • Plan, execute, and manage digital marketing strategies across social media, search engines, and other online platforms.
  • Develop and maintain content calendars for multiple brand verticals.
  • Create, run, and optimize paid ad campaigns (Facebook, Instagram, Google Ads, etc.).
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
  • Collaborate with the design and content teams to ensure brand consistency and impactful messaging.
  • Engage with audiences, manage community interactions, and grow social media following.
  • Keep up with the latest trends in digital marketing, travel industry promotions, and platform algorithm updates.
  • Coordinate with external agencies or influencers when required.

Requirements

  • Minimum 1 year of hands-on experience in digital marketing & social media management.
  • Proficient in managing Facebook/Instagram Ads Manager, Google Ads, and SEO basics.
  • Knowledge of content planning tools (Trello, Notion, or similar) is a plus.
  • Strong understanding of social media trends, algorithms, and platform dynamics.
  • Experience in reporting and analyzing digital campaign metrics.
  • Basic knowledge of design tools like Canva to create simple posts (advanced graphics support will be from the design team).
  • Experience in handling travel/tourism-related campaigns is an advantage.
  • Strong communication and coordination skills.
  • Ability to work in a fast-paced, multi-project environment.

Preferred Attributes

  • Creative thinker with a growth mindset.
  • Passion for travel and digital media.
  • Ability to adapt tone and content style for different industries (Digital Agency & Travel).

Job Types: Full-time, Part-time, Contractual / Temporary, Freelance

Pay: ₹10,000.00 - ₹20,000.00 per month

Experience:

  • Digital marketing: 1 year (Required)

Work Location: In person

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