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Optimus Info Solutions
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Digital Marketing Executive

Digital Marketing Executive

Optimus Info Solutions

0 years

1 Lacs

gangānagar

Posted:3 days ago| Platform: GlassDoor logo

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Skills Required

marketing seo ads content coordination design analyze report analytics management mailchimp hubspot reports communication wordpress copywriting engagement twitter ai

Work Mode

On-site

Job Type

Full Time

Job Description

Position: Digital Marketing Executive

Location: [On-site] Ganganagar-335001

Employment Type: Full-time

About the Role

We are looking for a skilled Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should be well-versed in digital channels like SEO, Google Ads, Social Media, Email Marketing, and Content Marketing.

Responsibilities

Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.

Perform on-page and off-page SEO optimization (keywords, backlinks, technical SEO).

Create, manage, and optimize Google Ads & Social Media Ads campaigns.

Generate content ideas for blogs, social media, and ad creatives (in coordination with content/design team).

Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, Facebook Insights.

Manage email marketing campaigns and automation.

Stay updated with the latest digital marketing trends, tools, and strategies.

Work on lead generation and conversion optimization.

Suggest improvements to increase ROI and brand visibility.

Required Skills

Knowledge of SEO (on-page, off-page, technical).

Strong expertise in Google Ads & Facebook Ads campaign setup and optimization.

Experience in social media management & marketing.

Knowledge of email marketing tools (Mailchimp, HubSpot, Apollo, etc.).

Familiarity with analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs).

Ability to create basic reports & dashboards for client performance.

Strong communication & analytical skills.

Basic knowledge of WordPress/Shopify for content updates.

Understanding of content marketing & copywriting basics.

Creative mindset for ad ideas and engagement strategies.

Preferred Skills

Experience with LinkedIn Ads, Twitter Ads, Snapchat Ads, TikTok Ads.

Knowledge of AI content tools (Canva, ChatGPT, Jasper, etc.).

Familiarity with lead generation & CRM.

Job Type: Full-time

Pay: ₹10,000.00 per month

Work Location: In person

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