Digital Marketing Executive

At Medify, we’re on a mission to modernize and simplify healthcare operations through cutting-edge

technology solutions for hospitals, clinics, pharmacies, and diagnostic centres. We’re looking for a

Marketing Strategist who can drive growth both for Medify as a brand and for our healthcare

clients who rely on us for marketing support.

This role is a dynamic blend of social media management, paid media strategy, and creative

coordination, ideal for someone with a growth mindset and a passion for healthcare innovation.

Key Responsibilities:

🔹 Social Media Strategy & Management

• Own the content calendar and execution across platforms (LinkedIn, Instagram, Facebook, etc.) for both Medify and select healthcare clients.
• Coordinate with 2-3 internal team members (graphic designers and motion designers) to develop engaging and brand-aligned creatives.
• Maintain a consistent voice and narrative while tailoring messaging for different audiences— doctors, hospital admins, pharmacy owners, and healthcare decision-makers.

Paid Media Campaigns

• Plan and execute performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) to generate leads for both Medify and client healthcare brands.
• Define targeting strategies based on audience profiles (e.g., specialty clinics, pharmacy chains, diagnostic labs).
• Optimize campaigns continuously through A/B testing, keyword tuning, and creative iterations to improve CPL, ROAS, and engagement.

Campaign Development & Execution

• Conceptualize digital marketing campaigns based on new product launches, seasonal promotions, or awareness drives—especially for client brands in the healthcare space.
• Collaborate with client servicing and creative teams to ensure timely execution of campaigns.

Analytics & Reporting

• Track and report campaign metrics weekly/monthly, including reach, engagement, leads generated, and conversion rates.
• Share performance insights and optimization suggestions directly with internal leadership and client stakeholders.

What You’ll Get at Medify:

• Startup Agility

  : A chance to work in a fast-moving environment where your input directly impacts the brand’s growth.

• Cross-Functional Exposure

  : Collaborate across product, sales, and design teams while also interfacing with healthcare clients.

• Creative Autonomy:

  Opportunity to lead digital campaigns end-to-end, from concept to delivery.

• Meaningful Impact:

  Help bring technology to healthcare providers who are actively improving patient care and operations.