Digital Marketing Executive

About Mavdero Techservices

NEGO

Job Summary

Digital Marketing Specialist

Key Responsibilities

• Plan and execute go-to-market campaigns for

  NEGO

  ,

  INPO

  , and

  GenAI service offerings

  .
• Develop and manage product landing pages, solution briefs, and targeted content funnels.

• Build and maintain SEO-optimized

  landing pages using WordPress

  .
• A/B test page elements to improve lead conversion rates.

• Perform keyword research, on-page/off-page SEO, and competitor analysis.
• Plan and manage

  Google Ads campaigns

  for high-intent lead generation.

• Run

  LinkedIn Ads & Sponsored Posts

  targeting decision-makers (CIOs, Legal, Finance, Procurement Heads).
• Grow LinkedIn follower base organically and via paid engagement.

• Design and execute

  email nurture campaigns

  (Cold, Drip, Newsletter) via tools like Mailchimp or SendGrid.
• Segment lists based on buyer personas (Legal, Finance, Procurement).

• Optimize

  Azure Cloud Marketplace

  listings for NEGO and INPO.
• Collaborate with Microsoft co-sell and partner programs for broader visibility.

• Track KPIs using Google Analytics, LinkedIn Insights, and other tools.
• Provide weekly performance reports with actionable insights.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 3+ years of digital marketing experience

  in a

  B2B SaaS/IT services

  environment.
• Hands-on experience with

  WordPress, Elementor or similar builders

  .
• Proven skills in

  SEO, Google Ads, and LinkedIn Campaign Manager

  .
• Familiarity with

  Azure Marketplace promotion

  and co-sell mechanics is a strong plus.
• Proficiency with

  email marketing tools

  like Mailchimp, HubSpot, or similar.
• Strong content creation skills – landing pages, email, social media, case studies.
• Analytical mindset with knowledge of GA4, Tag Manager, UTM tracking.
• Excellent written and verbal communication skills.

Preferred Skills (Bonus)

• Knowledge of

  Generative AI marketing trends

  and use cases.
• Experience in

  Microsoft Partner Network

  and

  Cloud Marketplace GTM

  .
• Ability to collaborate with sales and product teams for ABM (Account-Based Marketing).