Digital Marketing Executive

ROLE: Digital Marketing Executive

Mark To Make, we are committed to transforming human resource management with innovative, strategic, and people-centric solutions. As a leading HR solutions provider, we specialize in recruitment, talent acquisition, payroll management, employee engagement, compliance, and workforce development to help businesses build a strong, motivated, and productive workforce. With a team of experienced HR professionals, we understand the challenges organizations face in managing human capital. Our customized solutions cater to businesses of all sizes, ensuring they attract, retain, and develop top talent while staying compliant with labor laws and industry standards. Our mission is to empower businesses with efficient HR solutions that drive growth, enhance workplace culture, and foster long-term success. Whether you're a startup looking for recruitment support or an established enterprise seeking HR process optimization, we are here to help you every step of the way.

About the Job: -

The Social Media & Digital Marketing Executive is responsible for assisting the Digital Marketing Manager - focusing specifically on digital communications.

Task and Responsibilities:-

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and

Social media sites.

• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements:-

• Must have experience in digital marketing
• Must be organized & detail-oriented
• Must be able to meet deadlines reliably
• Must have great communication skills
• Must have a positive attitude
• Must be able to take responsibility for tasks and remain proactive with allocated tasks (as we are a busy start-up, we appreciate you taking responsibility)
• Must be compassionate towards the team

Job Type: Full time

Working Hours: 9:30 am to 6:30 pm

Job Location: Coimbatore

Job Mode: On site (work from the office)