Digital Marketing Executive

Key Responsibilities - Identify and optimize keywords aligned with parental search behavior and location-specific school preferences   - Improve organic traffic by refining website content, metadata, and structure   - Implement technical SEO audits to ensure healthy website performance   - Strengthen local SEO across all school branches for improved discoverability   - Curate blog topics and landing pages supporting academic themes, events, and admission cycles   Paid Ads for Admission Outreach - Plan and execute ad campaigns on Google (Search, Display) and Meta (Facebook & Instagram) to target parent audiences   - Align campaigns with enrollment windows, age groups, and geographic catchment areas   - Collaborate with content and design teams to produce compelling ad copy and visuals   - Optimize ad performance using A/B testing and audience insights for high ROI   - Ensure brand consistency and value messaging in all digital outreach Performance Tracking - Monitor traffic sources, lead quality, and conversion metrics using Google Analytics and Meta dashboards   - Share monthly reports and strategic recommendations with school leadership   - Refine campaign strategy based on admission trends, seasonal demand, and parent feedback Qualification & Eligibility: Bachelor’s degree in Digital Marketing, Communication, Business, or IT-related field   2–5 years in SEO and paid media campaigns, preferably in education, lead generation, or family-oriented services   Proficient in Google Ads, Meta Ads Manager, SEO tools (e.g. Google Search Console)   Familiarity with Google Analytics, GTM, and CRM platforms used in school marketing   Strong written communication to match tone and values of educational institutions   Analytical mindset with sensitivity to family preferences, emotional motivators, and brand trust-building   Values-driven, creative, and parent-focused   Collaborative team player with the ability to work across admissions, academics, and creative teams   Results-oriented and adaptable to seasonal marketing cycles in education