Digital Marketing Executive

Location:

Experience:

Employment Type:

About The Role

Digital Marketing Executive

Key Responsibilities

• Campaign Planning & Execution: Plan, execute, and manage end-to-end digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and more.
• Analytics & Reporting: Use tools like Google Analytics, Google Tag Manager, and GA4 to monitor website and campaign performance. Provide regular performance reports with actionable insights to optimize ROI.
• SEO & Website Optimization: Ensure the company website is fully optimized for search engines (SEO). Conduct regular keyword research, on-page SEO audits, and implement SEO strategies to improve organic visibility and traffic.
• Social Media Marketing: Plan and run social media campaigns across key platforms (Facebook, Instagram, LinkedIn, X/Twitter). Schedule posts, engage with users, and track performance using social media analytics tools.
• A/B Testing & Experimentation: Conduct A/B testing on ad creatives, landing pages, and email campaigns to identify the most effective formats and messaging.
• Content Marketing: Collaborate with content creators to develop a comprehensive content strategy for blogs, email newsletters, landing pages, and more. Ensure content aligns with brand voice and campaign goals.
• Paid Advertising: Set up, manage, and optimize paid ad campaigns on Google Ads, Facebook Ads Manager, and other paid platforms. Monitor budgets, bidding strategies, and ad performance.
• Influencer & Partner Collaboration: Identify and build partnerships with digital influencers, bloggers, or collaborators to expand brand reach and credibility online.
• Industry & Competitor Analysis: Stay up to date with digital marketing trends, new tools, algorithm changes, and best practices. Conduct regular competitor research to inform strategy.
  

Team Collaboration

Key Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience in digital marketing or a similar role.
• Strong proficiency in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), and Meta Business Suite.
• Experience with email marketing tools (Mailchimp, Sendinblue, or similar) is a plus.
• Solid understanding of SEO, SEM, content marketing, and performance marketing.